Marketing Manager (felix)

Join felix mobile: Where marketing meets purpose!

Are you a passionate marketer that thrives on creative storytelling to achieve positive brand and revenue outcomes while making a real-world impact on the planet? This could be the role for you!

felix mobile – not your average mobile provider operating under the TPG Telecom umbrella. We're a value-first mobile brand, that does better for our people and the planet, and we are looking for a hands-on Marketing Manager to join our team on a 6-month maternity leave contract. Where you’ll play a key role in shaping and delivering our marketing strategy across the entire customer journey – from awareness and acquisition through to engagement and retention.

We work on a fast-paced environment that requires a flexible and adaptable Manager with a positive attitude, high levels of attention to detail and the ability to work well under pressure. Strong communication and leadership focus is required and to sustain the effectiveness of marketing strategies, while building and maintain effective relationships with a diverse range of internal and external stakeholders.

The role

Reporting to the Senior Brand Marketing Manager, you’ll lead end to end marketing and content from planning to execution across all marketing channels, website, app, CRM, paid media. You’ll work closely with the Social Media Manager and work cross-functionally with internal teams to ensure we are meeting brand marketing objectives and acquisition targets, ensuring our messaging is clear, consistent, and always on-brand.

Key responsibilities:

• Develop marketing plan with clear strategies and tactics to unlock brand growth and drive customer acquisition
• Work with external and internal teams to develop exceptional marketing campaigns based on compelling, validated consumer propositions
• Plan, brief and oversee the marketing campaigns, including ideation, channel delivery plan and requirements, cross functional integration and delivery
• Understand market and consumer dynamics, become a subject matter expert in commercial performance for the brand and have a clear understanding of consumer behaviour needs and desires to develop insight led content and marketing campaigns
• Collaborate with key teams across the business including product, CRM, digital media, legal and customer care to align messaging and ensure timely delivery of all marketing initiatives
• Lead and own the content strategy across all marketing channels – from digital acquisition to CRM, website, app, and paid media
• Own content delivery for key product updates and launches, acting as the marketing lead for web and app content requirements through to the marketing initiatives and campaigns
• Stay ahead of trends, keeping an eye on digital developments to ensure we remain relevant and innovative

What we’re looking for:

• 8+ years of relevant marketing experience, ideally with a digital-first or SaaS environment
• Strong experience in end-to-end of campaign management - strategy, planning, briefing, execution and reporting
• A creative thinker with a knack for turning complex ideas into engaging, user-first content and marketing campaigns
• Excellent stakeholder management skills
• Ability to juggle multiple priorities/projects with ease
• Strong attention to detail and copywriting across multiple platforms
• A natural collaborator who’s organised, proactive and not afraid to push creative boundaries
• Desirable experience managing and optimising marketing websites, including SEO best practices and UX experiences
• Familiarity with CRM tools and email platforms including best practice for email, in-app and push notifications
• Passionate about sustainability and purpose-led brands – because we are too!

Why felix?

• Work with a passionate, fun and supportive team
• Free felix mobile plan and home internet plan
• Hybrid work set up with flexibility
• Be part of a purpose-driven brand
• Help us continue our mission with 4 million+ trees planted and counting
• Be part of bringing the TPG spirit to life

Ready to create marketing with purpose? Apply now and help us connect people and protect the planet!

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