Marketing Specialist - Convergence

The Marketing Specialist– Convergence is responsible for end-to-end delivery of high quality, data driven marketing campaigns that drive cross sell, up sell, and multi product adoption across mobile, fixed broadband, and converged households.

This role partners closely with marketing managers, campaign analytics, portfolio owners, and marketing teams to execute targeted lifecycle programs that deepen customer engagement, grow share of wallet, and support monthly commercial objectives.

The focus is hands on delivery: briefing campaigns, optimising journeys, monitoring performance, and ensuring flawless execution across all outbound and inbound marketing channels.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

• Build, configure, and deploy CLM campaigns across outbound (Email, SMS, Push), inbound (Pega), and digital channels.
• Translate campaign briefs into actionable workflows, segmentation logic, offer sets, and creative requirements.
• Manage end to end campaign processes including briefing, QA, approvals, deployment, and reporting.
• Maintain and improve targeting logic within marketing automation platforms and decisioning systems.
• Execute structured A/B and multivariate tests across creative, channel, message, and offer combinations.
• Work with creative, brand, and copy writing teams to ensure messaging is customer centric, accurate, and aligned to brand voice.

Knowledge & Experience

• 1–3 years’ experience in data driven marketing, CLM, digital marketing, or customer communications (preferably telco, subscription, or financial services).
• Excellent communication, presentation, interpersonal and cross-functional collaboration skills.
• Proven project management and campaign execution able to work independently and manage multiple projects at once.
• Knowledge and experience working with marketing automation systems and platforms such as Braze, Marketo or SAS 360.
• Operational experience that includes working with campaign operations, data analytics, business intelligence, communications, and creative teams.
• Experience working in an Agile approach and using Jira and Confluence are a plus.

How we work

Everyone has a role in bringing the Spirit of TPG Telecom to life, but it starts with you. We’ve brought together powerful brands to create one united force. The latest technology and brave thinking let us connect our people and communities. You play a role in that. A big one. We invite you to bring your boldness and stand out. This place is a safe space for your true self to shine. You’re empowered. Opportunities are plenty for those ready to accept the challenge.

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