Marketing Technologist

Marketing Technologist will:

• Own the end-to-end planning and execution of consumer acquisition plans across all channels.
• Responsible for bringing consumers to website through media buying, SEO optimization, and some knowledge of affiliate and influencer marketing.
• Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
• Plan and successfully manage to channel budgets

Role Qualifications:

• B2C/ DTC (Direct-to-Consumer) Performance Marketing in a startup or growth hacking environment
• Direct Buying experience across multiple channels
• SEM, SEO, Social marketing experience critical; Content, Influencer, Email, Referral and Affiliate marketing experience preferred
• Deep experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization
• Analysis of campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts.
• Expertise with Google Tag Manager, and/or experience with direct application of tagging
• Experience in an Agile Testing and Development environment

Education Requirements:

• Google Analytics Certification
• Meta Blueprint Certification

P&G’s freelancer opportunities are for project-based or other short-term engagements that require specialized skills. Successful candidates for freelancer opportunities will not be considered employees of The Procter & Gamble Company or any of its subsidiaries nor will candidates be eligible for employment benefits. Candidates looking for regular full-time employment opportunities should begin their search here: pgcareers.com.