Direct Marketing Manager

As Australia’s longest serving Defence financial institution, we have supported those who protect and serve our country for over 65 years. And as a member-owned bank, we are here for our members first, helping them to achieve their financial goals with a range of competitive products and personalised service. In 2024, we were named one of the World’s Best Bank by Forbes and won Canstar’s Consumer Bank of the Year for Everyday Banking.

At Australian Military Bank, we exist to serve those who serve. As a member-owned bank, our decisions are driven by what’s best for our members - not shareholders.

We’re looking for a Direct Marketing Manager to shape how we communicate with our members across their entire journey. This is a hands on role (no direct reports) where you’ll own our one to one communications strategy - combining data, creativity and compliance to deliver meaningful member experiences.

The Role

You’ll lead our direct marketing, CRM and lifecycle communications, driving acquisition, engagement and retention through personalised, compliant campaigns.

Your focus will include:

• End-to-end email marketing (eDM) strategy and execution
• Member lifecycle journey design
• Lead management integration across channels
• Campaign analytics and optimisation (GA4, tagging, dashboards)
• Member service communications including digital alerts and statements
• Supporting CRM and marketing automation initiatives

About You

You’re commercially minded, detail oriented and passionate about customer experience. You enjoy working autonomously while collaborating across teams.

You’ll bring:

• Experience in direct marketing, CRM or lifecycle marketing
• Strong email marketing execution skills
• Analytics capability (GA4, campaign tracking, optimisation)
• CRM platform experience
• Understanding of regulated environments (financial services desirable)

If you’re looking for a role where you can truly own strategy, partner across the business and contribute to a purpose-driven organisation - we’d love to hear from you.

Apply now and help us put our members first - every interaction, every time.