Acquisition Marketing Manager

As Australia’s longest serving Defence financial institution, we have supported those who protect and serve our country for over 65 years. And as a member-owned bank, we are here for our members first, helping them to achieve their financial goals with a range of competitive products and personalised service. In 2024, we were named one of the World’s Best Bank by Forbes and won Canstar’s Consumer Bank of the Year for Everyday Banking.

At Australian Military Bank, we exist to serve those who serve. As a member-owned bank, our decisions are driven by what’s best for our members - not shareholders.

We’re looking for an Acquisition Marketing Manager to help drive growth in the organisation. This is a hands on role where you’ll own our brand and marketing activities, combining creativity, data and compliance to deliver well designed campaigns.

The Role:

The Acquisition Marketing Manager is responsible for developing and executing an integrated approach to our brand and marketing activities to drive the growth and retention of our member base, including:

• Brand awareness and management
• Marketing strategy execution across owned, earned and paid channels
• Digital lead management
• Support internal and external communications
• Support the direct marketing strategy (acquisition, retention and service messaging)
• Support our digital banking experience.

About You

To be successful in the role you will demonstrate the below key attributes and experience:

• Tertiary qualifications in Marketing, Communications or related discipline.
• Minimum of 2-3 years in a similar role, preferably within the financial services industry.
• Understanding of the advertising requirements (preferably in the financial services industry)
• Experience developing creative marketing campaigns to drive growth and/or retention
• Experience developing and executing marketing campaigns across paid and owned channels
• Paid media savvy
• Website CMS platform experience, ideally an open-source headless CMS such as Strapi
• Advanced communications skills
• Advance skills with Microsoft Office, Adobe Creative Cloud programs and Canva
• Campaign tracking experience using Google Analytics and Google Tag Manager

Benefits

Working with Australian Military Bank will provide you access to a great range of benefits including:

• Staff Banking product + Services discounts
• Novated Leasing options
• 4 weeks Paid Parental + Purchased Leave option
• Referral Reward Program
• Employee Assistance Program
• Annual Flu Shot + Blood Donor Leave
• Polo Shirt provided
• Service Awards

Why Us

Australian Military Bank forms an integral part of the wider Defence community. We offer our staff competitive remuneration, discounts on banking and insurance products and ongoing learning and development programs. You will be provided with training and coaching on the job to provide you with the tools to be successful in this role. Australian Military Bank provides realistic progression opportunity nationwide and the opportunity to embrace new technologies and ways of working. 

Probity check

As we are an Authorised Deposit Taking Institution, there is a requirement to complete the standard range of Credit, Police and Bankruptcy checks prior to commencement of employment.  

This is an exciting, challenging position with the opportunity to build your career with a highly trusted mutual bank. We move quickly with our interview process, if you are keen please submit your CV today!