Retail Marketing Lead, Global - ConverseHybrid

Title: Retail Marketing Lead, Global - Converse

Location: Boston, MA

Duration: 8-month contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO YOU’LL WORK WITH

Converse Retail Marketing develops marketing strategies to accelerate how we serve consumers and drive conversion in both owned doors and with our retail partners. We drive the vision and direction for Converse retail through brand defining and 365 storytelling. We lead marketing strategy and application development that deepens our authentic relationship with consumers across the marketplace.

This role reports to the Director of Global Stores and will focus on creating innovative, brand-right, and scalable marketing plans for our Converse stores.

WHO WE ARE LOOKING FOR

Converse is seeking a Retail Marketing Lead to join the Global Stores team. This role will lead the ideation and development of marketing strategies that create impactful retail expressions and 365 storytelling to drive traffic and conversion for Converse stores. You will work closely with global retail concepts, internal marketing and design, direct business teams, and external vendors to ensure seamless collaboration and execution.

In this role, you will be responsible for providing comprehensive marketing direction for our stores. You will own 365 marketing strategies and standards from concept to execution, craft retail brand presentations that create authentic and impactful consumer journeys, and support the evolution of retail at Converse. Responsibilities include driving marketing strategies for retail, evolving standards for visual and product presentation, and developing 365 storytelling.

The ideal candidate is detail-oriented, positive, innovative, and skilled at crafting strong briefs, managing budgets, and strong communication skills.

This role requires a passion for how consumers engage with Converse through product, platforms, and people, as well as a drive to challenge convention and innovate in retail marketing. You will collaborate cross-functionally, think creatively, and execute with excellence to push Converse forward.

Requirements:

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing
• Experience developing retail consumer journeys and programming at retail
• Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing
• Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media
• Ability to lead and manage multiple projects while remaining detail-oriented and able to deliver against functional deadlines
• Ability to lead marketing plan development and execution process end-to-end
• Experience with managing budgets, authoring marketing briefs and working with external agencies
• Excellent written, verbal, presentation, and communication skills
• Analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization
• Bachelor’s degree or equivalent combination of education, experience or training
• Ability to travel domestically
• Located at Converse HQ (Boston, MA)

WHAT YOU’LL WORK ON

You will be the driver of retail marketing plans from inception to creation, and to execution. Your marketing approach will support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace. Responsibilities will include:

• Retail Marketing Strategy Development & Execution: Lead the development of integrated marketing plans and journeys for Converse Stores, from ideation to execution. This includes writing detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies
• Retail Concepts Marketing: Lead the development of marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards. Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey.
• 365 Retail Standards: Oversee the strategy and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies. Partner with design and training teams to build toolkits and training materials to scale standards globally.
• Store Signage: Manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency. Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments.
• CRM & Traffic Driving: Collaborate with CRM teams to build marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits. Focus on leveraging consumer insights to build frameworks and tools for geographies to develop detailed implementation strategies for execution.
• Market Visits: As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights. Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences.