Branded Content & Experiences Manager

Bring your ‘you’ to TPG Telecom, and help us build meaningful relationships and support vibrant, connected communities. We’re better and bolder together.

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity:

Vodafone Business is looking for a bold, strategic Branded Content & Experiences Manager to join our business marketing team. This role brings together SEO-driven content strategy, demand generation and high-impact B2B events into one unified function, shaping how we show up across channels and how we build meaningful relationships with business customers.

You’ll own the end-to-end content ecosystem across small business, enterprise and government segments, while also leading the strategy and delivery of flagship events, customer experiences and sales-led activations. You’ll think holistically: one calendar, one narrative, one connected customer journey, with content and events working together to drive pipeline, lead generation and organic growth.

You'll make impact by:

Content Strategy, SEO & Demand Generation

• Develop and execute a unified content strategy and calendar that drives organic search and social growth, increases qualified traffic and supports Vodafone Business’ demand generation goals.
• Build SEO-optimised content that improves rankings, captures high-intent search demand and fuels lead generation across SMB, enterprise and government segments.
• Create and manage a wide range of content formats, including articles, white papers, case studies, infographics, social media posts, email marketing campaigns and website assets.
• Lead content development across Vodafone Business websites, ensuring strong technical SEO, on-page optimisation and alignment with commercial priorities.
• Repurpose content across owned and earned channels to maximise reach, consistency and impact.
• Monitor SEO performance, keyword trends and content analytics to continually refine and improve results.
• Partner with digital and sales teams to ensure content supports lead capture, nurture and conversion.

Events Strategy & Delivery

• Own the end-to-end events strategy and calendar for Vodafone Business, from planning to execution to post-event amplification.
• Build a unified annual events calendar aligned to marketing campaigns, product priorities and sales team objectives.
• Deliver high-impact B2B events, customer roundtables, sponsorship activations, industry conferences and bespoke sales experiences.
• Partner with Sales to design events that deepen relationships, generate leads and support pipeline growth.
• Ensure every event has a clear narrative, strong content integration and measurable outcomes.
• Oversee logistics, agency partners, budgets and on-the-day execution.
• Cross-functional Collaboration
• Work closely with product, sales, digital and commercial teams to ensure content and events ladder up to business goals.
• Translate complex technical or commercial information into clear, compelling stories and experiences.
• Partner with designers and creative teams to bring ideas to life across formats and channels.

What you’ll bring:

• 5+ years in B2B content marketing, events management or a hybrid marketing role.
• Proven experience developing and executing content strategies that drive organic growth and demand generation.
• Strong understanding of SEO principles, keyword research, on-page optimisation and content performance analytics.
• Demonstrated ability to plan and deliver high-impact B2B events end-to-end.
• Excellent writing, editing and storytelling skills across multiple content formats.
• Strong project management and stakeholder engagement capabilities.

Ideally, you will also have:

• Ability to work independently and collaboratively across multiple teams.
• Telecommunications or technology experience is an advantage.

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free, high‑speed NBN plan (up to 500 Mbps)
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

#LI-Hybrid #LI-LO1 IND2