Senior Marketing Manager - Prepaid CLM

The role of the Senior Marketing Manager - Prepaid is to Lead the Pre-Paid CLM team across Vodafone, Felix, Kogan and Lebara. The role is responsible for developing highly effective and Brand relevant data-driven lifecycle marketing strategies that drive growth and reducing churn across each customer base.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

• Lead, coach, and mentor a team of lifecycle managers and product owners across the several Pre-Paid brands to design and implement effective lifecycle strategy and campaigns
• Lead the predictive insights and transformational roadmaps, working closely with each portfolio lead, relevant vendors and internal stakeholders to reduce churn, inactivity and increase customer value
• Manage roadmap to unlock new channels and data sources relevant to each brand
• Responsible for the overall effectiveness of NBA programs, including model driven improvements to retention, working closely with POs to implement campaigns and communications
• Ensure that the customer journeys, across all touchpoints drive exceptional customer experiences.
• Support Lifecycle Marketing Managers and Product Owners with key program updates and reporting
• Supporting Lifecycle Marketing Manager and Product Owners with weekly, monthly and quarterly reporting
• Monitor, prepare, and present the customer lifecycle program results to the senior leadership team and to cross-functional stakeholders.
• Design and evolve weekly reporting views to provide senior leaders with a view of weekly movements
• Work cross-functionally with Brand, Marketing, Insights and Analytics, Data Science and Product Marketing among other teams to support the execution of monthly and quarterly operational plans.
• Collaborate with the CLM cross functional team to ensure excellence in campaign execution testing, reporting and ongoing optimisation.

Knowledge & Experience

• Demonstrated experience in leading and developing high performance teams.
• Strong background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes.
• Extensive experience working with data scientists to drive meaningful insights and campaigns from propensity models
• Solid end to end marketing campaign management experience and a proven track record of results.
• Excellent understanding of customer experience principles.
• Strong commercial acumen and ability to execute initiatives that deliver marketing effectiveness and positive commercial impacts.
• Excellent communication & stakeholder management skills.
• Strategic thinker and excellent planning skills.
• Experience working in Customer Marketing, Customer Value Management or Planning within Consulting firms or Telecommunications, Financial Services or Retail industry.
• Demonstrated experience of prioritising according to business KPIs and budget.
• Innovative and keen to think out of the box in a pragmatic and systematic approach.
• Experience working with the Agile, Jira and Confluence will be a plus.

Benefits

• Flexible hybrid way of working (from home and office) 
• ‘Stay Connected Mobile’ – Access to a free mobile plan 
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan 
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year 
• Access to TPG Learning Hub platform and internal development opportunities 
• Access to Corporate Partner Discounts 

#LI-Hybrid #LI-LO1