Senior Digital Analyst

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity:

As a Digital Analyst you will play a key role within TPG, responsible for driving data-driven decision-making and providing insights to optimise digital experiences and overall business performance. This role involves working closely with cross-functional teams, including marketing, product, and technology, to define, implement, and measure digital analytics strategies. The Digital Analyst will be responsible for managing our analytics infrastructure, tools, and processes to ensure accurate data collection, analysis, and reporting.

This role is accountable for providing insights and reporting for multiple customers facing digital assets within the TPG Telecom brand portfolio:

• Vodafone.com.au
• My Vodafone app
• Tpg.com.au
• iinet.com.au
• Tpgtelecom.com.au
• Lebara.com.au
• Felix mobile 

You will play a pivotal role in fostering a customer first culture of data driven design, decision making, continuous improvement, collaboration, ultimately enabling us to deliver a best-in-class digital experiences to our customers.

You'll make impact by:

• Analytics Strategy: Define and execute a robust digital analytics strategy aligned with business goals.
• App and web Analytics: Implement and maintain tracking for apps and web, ensuring accurate data collection and actionable insights.
• Data Management: Oversee tagging and tracking across websites and apps and having extensive experience with Google Analytics
• Reporting & Visualisation: Build dashboards and reports in Power BI to communicate KPIs and trends to stakeholders.
• Data Analysis: Use SQL and BigQuery to query large datasets and uncover insights that drive business performance.
• Optimisation: Partner with UX and product teams to run A/B tests and improve conversion rates and user experience.
• Compliance: Ensure adherence to data privacy regulations and maintain data integrity.
• Innovation: Stay ahead of industry trends and recommend new tools and methodologies.

What you’ll bring:

• 5+ years of experience in digital analytics, with a strong focus on app analytics.
• Hands-on experience with Google Analytics.
• Advanced skills in SQL, BigQuery and data visualization using Power BI and Looker Studio.
• Experience with analytics debugging tools for mobile apps (e.g., Charles, Omniture).
• Strong analytical mindset and ability to translate data into actionable insights.
• Excellent communication skills to present complex findings to non-technical stakeholders.
• Familiarity with cloud platforms (GCP, AWS, Azure) and ETL tools (e.g., Alteryx) is a plus

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

#LI-Hybrid #LI-LM1