Lifecycle Marketing Manager (felix)

As our valued Lifecycle Marketing Manager for Felix, you will play a vital role in leading and owning the annual lifecycle marketing plan, focused on driving customer acquisition, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity:

As our valued Lifecycle Marketing Manager for Felix, you will play a vital role in leading and owning the annual lifecycle marketing plan, focused on driving customer acquisition, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.

We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds a body of strategic, 'out of the box' & optimised campaigns. This position requires a strong understanding of customer behaviour, the ability to analyse data, advanced CRM marketing experience and effective communication skills

You'll make impact by:

• Leading the development and implementation of comprehensive CRM strategies and annual plans to drive acquisition, customer engagement and retention.
• Building and optimising a suite of strategic always on growth campaigns, including always-on referral, abandon cart and lead management campaigns to drive increased customer acquisition.
• Building and optimising a suite of strategic always on retention campaigns, including always-on engagement and churn prevention campaigns to improve customer tenure.
• Consistently reviewing campaign results and identifying opportunities for campaign optimisation.
• Using data analysis to identify key customer base trends and insights to drive decision making in the development of customer lifecycle strategies.
• Gain deep understanding of the mobile base, including customer base movements during the lifecycle, and identify cohorts of customers who are more likely to disconnect or purchase additional services.
• Designing treatments and offers to meet commercial outcomes while delivering great customer experience.
• Designing and executing targeted Adhoc CRM campaigns, which are aligned with broader Marketing and Product campaigns. Collaborating with marketing and product teams to ensure CRM strategy is aligned with the overall Marketing Strategy and Product Roadmap.
• Useing Braze to A/B test content, channels and timings to personalise and optimise the journey for our customers and maximise open rates and click through rates.
• Managing e2e build and delivery of lifecycle campaigns and automation journeys using Braze across multiple channels (SMS, email, inapp msg, app push, web push, content cards)
• Monitoring and analysing campaign performance, providing post-campaign insights and recommendations on CRM performance and business KPIs

What you’ll bring:

• Experience in data-driven marketing, customer lifecycle management. preferably in the telecommunications, financial, or membership-based industries.
• A bachelor's degree in Business Administration, Marketing, or a related field.
• Exceptional communication, influencing, persuasion, presentation and interpersonal skills
• Strong independent and collaborative problem solver, a lateral thinker capable of translating creative thoughts to impactful executions
• Strong curiosity and critical thinking skills
• An ability to take a complex task and make it simple
• A strong ability to work independently at pace, managing multiple projects at once
• An ability to deliver commercial outcomes from ideation to execution, including business case
• Significant experience leading and delivering personalisation and customisation of marketing messages
• Strong analytical skills with ability to think strategically
• Advanced knowledge and experience using data to enable marketing automation platforms such as Braze, Salesforce, Adobe Marketing Cloud, Marketo or Pega.
• Strong project management and cross-functional collaboration skills

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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