Senior Marketing Manager - Growth and NBA

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity

The Senior Manager of Growth, and Next Best Action plays a pivotal role in driving the strategic direction and execution of initiatives to grow and retain customers throughout their lifecycle and deliver personalised offers at scale through the Next Best Action program.

By leading a team of marketing professionals and collaborating cross-functionally, this role is responsible for developing and implementing data-driven strategies that maximise customer lifetime value.

This role leads the work with the Data Centre of Excellence to leverage data insights, predictive analytics, and machine learning techniques to identify Next Best Actions for customers to enhance customer retention and revenue growth by providing tailored recommendations that resonate with different customer segments. 

Responsibilities

• Lead, mentor, and coach a high-performing team of three, promoting professional growth and development. Set clear goals and expectations, conduct regular performance evaluations, and provide ongoing feedback and support to maximise team effectiveness
• Develop and implement innovative customer Growth and NBA strategies aligned with company goals, market trends, and customer insights. Provide visionary leadership to the team, fostering a culture of creativity, collaboration, and excellence
• Lead the development and execution of growth initiatives and NBA propositions to cross-sell and retain customers, leveraging insights from data analysis and customer behaviour
• Lead the strategic planning, development, and optimisation of the Next Best Action (NBA) proposition framework across the CLM postpaid team to drive customer retention and business growth
• Define decisioning rules that prioritise NBA recommendations based on customer value, business goals ensuring the most relevant recommendations are presented to customers
• Lead the investigation of commercial variances, identify patterns, trends, and anomalies in the data, models or processes that could impact the effectiveness of the NBA propositions. Make recommendations and own the action plan to make improvement

Knowledge and experience

• Demonstrated experience in leading and developing high performance teams
• Strong background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes
• Proficiency in data manipulation, statistical analysis, and data visualization to draw actionable insights
• Strong commercial acumen and ability to execute initiatives that deliver marketing effectiveness and positive commercial impacts
• Excellent communication and presentation skills with the ability to influence stakeholders at various levels
• Highly motivated, self-driven, and results-oriented with a passion for customer-centric marketing
• Experience in marketing and customer lifecycle management. preferably in the telecommunications, financial, or membership-based industries

Benefits and perks

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Bolder and better together! 

Don’t meet every single requirement? Studies have shown that women and those of underrepresented groups are less likely to apply for roles unless they meet every single criteria. At TPG Telecom we recognise that what may make you different, makes the difference!

We’re all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us.

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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