Lifecycle Marketing Specialist (Home Internet)

The Lifecycle Marketing Executive – Home Internet is responsible for end-to-end delivery of high quality, data driven marketing campaigns that smooth out the bumps in the road for our home internet customers. Your goal is to keep customers feeling valued, reduce the chance they leave, and make it easy for them to get the best from their services whether that’s how to interpret their first bill, strategically place their modem to get a better signal or stay updated on any works that may affect their service.

You’ll work closely with experienced teammates in marketing, product, analytics, and customer care. Day‑to‑day, you’ll help set up and send campaigns, check they’re correct, learn what works, and share results. This is a hands‑on, learn‑by‑doing role where attention to detail, empathy for customers, and a positive “let’s fix it” mindset matter most.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

• Help build a retention plan for early and mid‑life customers across Vodafone, TPG, and iiNet internet services.
• Keep an up‑to‑date campaign calendar of key moments, sends, and follow‑ups.
• Draft clear, friendly messages (email, SMS, push, in-app) and get the right approvals.
• Set up campaigns and run basic QA on links, names, dates, prices, and offers.
• Develop targeting and segmentation rules using customer interaction data (e.g., tenure, recent usage, service interactions) under senior guidance.
• Track results (deliveries, opens/clicks, responses, saves/cancellations), flag issues early, and record learnings.
• Collaborate with Customer Care, Product, and Brand to fix common pain points and keep tone/offers consistent across brands while following privacy and brand guidelines.

Knowledge & Experience

• 1–2 years’ experience in data driven marketing, CLM, digital marketing, or customer communications. University graduates with limited experience also welcome to apply
• Excellent communication, presentation, interpersonal and cross-functional collaboration skills.
• Proven project management and campaign execution able to work independently and manage multiple projects at once.
• Knowledge of marketing automation systems and platforms such as Braze, Marketo or SAS 360.
• Operational experience that includes working with campaign operations, data analytics, business intelligence, communications, and creative teams.
• Experience working in an Agile approach and using Jira and Confluence are a plus.

Benefits

• Flexible hybrid way of working (from home and office) 
• ‘Stay Connected Mobile’ – Access to a free mobile plan 
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan 
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year 
• Access to TPG Learning Hub platform and internal development opportunities 
• Access to Corporate Partner Discounts 

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