Communications Manager (Vodafone Prepaid)

The Vodafone Prepaid Communications Manager is responsible for leading communications strategy and execution across the prepaid customer lifecycle, turning portfolio priorities into clear, effective and customer-ready experiences.

This role develops and optimises data-led communications across onboarding, in-life engagement, retention and value moments. It requires strong campaign strategy, testing and performance management, plus the ability to partner across marketing, media, creative, analytics, product and delivery teams to improve both customer and commercial outcomes.

We’re looking for a highly experienced performer with strong CRM and campaign management capability who can build a disciplined test-and-learn program, simplify complexity and confidently deliver high quality communications at scale.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

• Lead the communications strategy for Vodafone Prepaid across the customer lifecycle, translating business priorities into a clear communications roadmap and annual plan.
• Design and deliver customer lifecycle communications across relevant channels, including message strategy, timing, sequencing and contact rules.
• Develop segmentation and targeting approaches in partnership with analytics teams to improve relevance, engagement and commercial performance.
• Build and optimise end-to-end communications journeys that support onboarding, recharge, retention, usage stimulation and other key prepaid moments.
• Own the communications testing and optimisation roadmap, including A/B testing, test design, prioritisation and readouts.
• Continuously measure, monitor and report on communications performance, customer behaviour and test outcomes to identify opportunities and improve results.
• Create clear messaging hierarchies and decision frameworks in partnership with brand and marketing teams to ensure communications are consistent, effective and customer-led.
• Partner closely with campaign analysts, martech, media, creative and delivery teams to brief work, manage dependencies and ensure quality execution.
• Use customer, market and competitor insights to identify opportunities to improve customer experience, engagement and prepaid base value.
• Work with commercial and product stakeholders to align communications with portfolio priorities, offers, propositions and lifecycle objectives.
• Maintain high standards of execution, documentation, governance and continuous improvement across the communications program.

Skills & Experience

• 7+ years of experience in CRM, lifecycle marketing or customer communications, preferably in telecommunications, financial services or other high-volume customer businesses.
• A bachelor's degree in Business Administration, Marketing, Communications or a related field.
• Exceptional communication, influencing, presentation and interpersonal skills.
• Strong strategic thinker with the ability to translate commercial and customer objectives into clear communications plans.
• Demonstrated experience designing and optimising customer communications, journeys and test-and-learn programs.
• Strong analytical skills, with the ability to interpret performance data and turn insights into action.
• Proven ability to manage multiple priorities at pace while maintaining strong attention to detail.
• Experience partnering effectively across marketing, creative, media, analytics, product and delivery teams.
• Strong understanding of segmentation, targeting, contact strategy and message hierarchy.
• Advanced knowledge and experience using CRM and marketing automation platforms such as Braze, Salesforce, Adobe Marketing Cloud, Marketo or Pega.
• Strong project management and stakeholder management skills.
• Experience working in an Agile environment and using Jira and Confluence is a plus.
• Fast and willing learner with a strong bias for action and ownership.

Benefits

• Flexible hybrid way of working (from home and office) 
• ‘Stay Connected Mobile’ – Access to a free mobile plan 
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan 
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year 
• Access to TPG Learning Hub platform and internal development opportunities 
• Access to Corporate Partner Discounts 

#LI-LO1 #LI-hybrid