Strategy Director

TBWA REPRESENTS

Disruption has never been a catchphrase or a trend. It’s a mindset. It’s a behaviour. We don’t dabble in disruptive thinking. We embody it, day in and day out. When we solve problems, we do it collectively. None of us is better than all of us. Together we strive to create disruption the world needs.

TBWA Melbourne is seeking a talented and innovative Strategy Director. Someone who loves ideas and loves to bring them into all kinds of spaces and places.

We are looking for a strategic thinker who has a solid foundation in brand strategy, with a proven track record of thinking beyond ads, at home in culture, tech, innovation. This is a pivotal role to shape the future of our agency and our clients' brands.

THE TASK AT HAND

Key Responsibilities

• Brand Strategy Development: Develop disruptive brand and campaign strategy for business growth and with cultural impact.
• Non-Traditional Ideas: Lead the way in helping teams across the agency to foster ideas which live beyond the traditional media buys and channels.
• Connections Strategy Expertise: Instead of traditional comms plan box ticking, imagining together with creatives the many spaces and places the idea could go.
• Creative Partnership: Build strong relationships with creative teams, be their trusted advisor and go-to person.
• Effectiveness: Implement and measure impact against effectiveness frameworks and client objectives.
• Cultural Insights: Stay ahead of cultural trends and consumer behaviour, identifying opportunities to create culturally relevant and motivating campaigns.
• Client Partnerships: Build strong relationships with clients, acting as a trusted advisor and sparring partner.
• Thought Leadership: Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativity.

WHAT YOU’LL BRING TO TBWA

• Strategic Thinking: Ability to develop interesting, unexpected, yet actionable strategies.
• Creative Collaboration: A gun in collaborating with creative teams to develop innovative and disruptive campaigns.
• Connections Strategy: Solid understanding of comms and connections strategy.
• Cultural Fluency: Keen awareness of tech and cultural trends and their impact on consumer behaviour.
• Presentation Skills: Excellent communication and presentation skills to articulate complex concepts to diverse audiences.
• Problem Solving: A creative and analytical approach to problem solving. 

YOU

• A nice person with a love for great ideas
• 7+ years experience in strategy role, including within creative agency
• Experience managing multiple projects at the same time
• Ability to distil information into compelling and engaging presentations

WHAT LIFE IS LIKE AT TBWA 

• Fast paced, collaborative and rewarding 
• We’re professionals but don’t take ourselves too seriously 
• We’re hard on the work, kind to each other 
• We’re a diverse bunch of misfits (in a good way) 
• We’re flexible, but believe the good stuff happens when we’re in the agency together 
• We’re hard on the work, kind to the people 

Apply now or reach out to claire.hopkins@tbwa.com