GTM EngineerHybrid

Who are we?  

Humanforceʼs vision is to make work easier and life better for frontline and flexible workforces. 

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centered, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.  

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the worlds talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

AI at Humanforce 

At Humanforce, we’re not experimenting at the edges of AI; we’re redesigning the core of how we operate. We see AI as a fundamental shift, not an incremental improvement, and we’re deliberately moving toward becoming an AI-native organisation. That means rethinking how work gets done end-to-end, how we build our products, make decisions, serve customers, and scale impact. We’re not layering AI onto old ways of working, we’re redefining and reimagining our processes, tools, and team structures to take full advantage of what AI makes possible. 

This is a moment of real change. We’re moving fast, learning in real time, and challenging assumptions about roles, workflows, and productivity. If you’re motivated by transformation, not optimisation, and want to help shape how a global tech company operates in an AI-first future, Humanforce is the place to do it. 

Who you are  

You are a technically minded marketer who specialises in building the systems and automation that enable modern, scalable go-to-market execution. This role exists to turn growth strategy into durable, automated, always-on go-to-market systems. 

You will work closely with Growth, Marketing, RevOps, Sales, and Insights to design and build AI-native GTM infrastructure that removes manual execution, reduces tool sprawl, and ensures that once a growth problem is solved, it stays solved through automation. 

This is not a campaign role. This is not a marketing ops admin role. This is a commercial systems engineering role.  

What you will do

• Design, build, and maintain the end-to-end GTM operating stack across CRM, marketing automation, analytics, enrichment, and AI tooling. 
• Architect GTM systems that enforce ICP discipline, improve funnel velocity, automate lifecycle motion, and trigger expansion and enablement at the right moment. 
• Build AI-enabled and automated workflows to run campaign execution, lifecycle communications, content distribution, enablement of delivery, and reporting with minimal human intervention. 
• Translate solved growth initiatives into always-on “perform mode” systems by codifying rules, triggers, constraints, and logic. 
• Partner with Growth & Insights to establish reliable attribution, funnel diagnostics, and lifecycle measurement frameworks. 
• Aggressively rationalise the GTM tech stack to reduce overlap, fragility, and operating costs. 
• Ensure GTM systems are durable, scalable, and resilient, optimised for long-term leverage, not one-off execution.  

 What you’ll need

• Strong systems thinking with experience designing end-to-end B2B SaaS go-to-market stacks. 
• Hands-on experience with CRM and marketing automation platforms (e.g. HubSpot), automation tools (e.g. Make, Zapier), and native APIs. 
• Ability to translate commercial and growth requirements into executable system logic. 
• Comfort working with data models, schemas, integrations, and imperfect data. 
• Practical experience using AI and LLMs to reduce manual work and automate execution. 
• High tolerance for ambiguity and low tolerance for inefficiency.    

Some ‘nice to haves’

• Experience with reverse ETL, data pipelines, or deeper data engineering concepts. 
• Experience building AI-assisted workflows at scale. 
• Exposure to RevOps, revenue systems design, or complex, long-cycle B2B SaaS environments. 

Our values  

• We are bold  
• We are all in  
• We are customer obsessed  
• We do what we say  
• We are good humans  

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum two days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals. 

Benefits

• A truly flexible workplace through our Flex@HF approach 
• The opportunity to be part of a fast-growing global tech company 
• A focus on learning and development through Humanforce HR 
• A generous talent referral program – know great people, be rewarded 
• 12 weeks paid parental leave for primary careers, 4 weeks for secondary 
• 4 extra days leave to focus on your wellbeing 
• Contemporary and practical Employee Assistance Program  
• A cool reward and recognition program – shout to your colleagues and earn points to spend 
• Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers 
• Fun, collaborative culture with passionate people 
• A workplace where you can genuinely improve the world of work!  

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.