Marketing Technology Manager

About Us

The G’day Group is comprised of leading Australian tourism brands in Discovery Parks, G’day Parks, WikiCamps and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 330 holiday parks, including 90 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.

If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

About the Role

As the Marketing Technology Manager you will sit at the heart of where customer data meets smart marketing execution. You will be the marketing technical lead and strategic connector across a growing suite of platforms that help us deliver more personalised, more effective, and more measurable campaigns to our guests - before, during, and after their stay. 

Your job is to make sure our technology stack not only works - but works together. Partnering with IT, you will oversee the rollout of new capabilities like push notifications, in-app messaging, and a customer data platform (CDP), while continuously evolving our use of Salesforce Marketing Cloud to get the best out of our growing owned audiences. From better audience segmentation and channel automation to bringing real-time customer data into every campaign - we are counting on you to help turn our data into real, human moments. 

You will work alongside our SFMC Developer and report into the GM of Loyalty, who leads the function focused on growing customer lifetime value. You will also partner closely with the CRM, Digital, Data & Insights, and Brand teams, and collaborate with IT and agency partners to roll out new integrations and tools. 

This is a hands-on, sleeves-rolled-up role - perfect for someone who’s confident leading projects, building smart solutions, and seeing the bigger picture of how marketing tech fuels business growth. You will help us become smarter in how we track, personalise and measure everything we do across email, SMS, push, web, and paid media. 

Key responsibilities of the role will include -

Marketing Technology Strategy & Delivery 

• Lead implementation and ongoing development of new MarTech initiatives including: 
• Push notifications and in-app messaging in SFMC 
• CDP rollout and activation pipelines 
• Customer tracking and consent frameworks 
• Personalisation engines, decisioning tools, and marketing automation 
• Ensure the MarTech roadmap is aligned with customer lifecycle objectives and commercial goals 

Salesforce Marketing Cloud (SFMC) Ownership 

• Own platform architecture, data integration, and best-practice utilisation of SFMC 
• Enable campaign automation, dynamic content, and cross-channel orchestration (email, SMS, push, in-app) 
• Manage relationship with SFMC account services and third-party partners 
• Coach and collaborate with internal SFMC Developer to continuously improve build quality and turnaround 

Data Activation & Channel Enablement 

• Partner with Data & Insights team to activate unified customer data across owned and paid channels 
• Design and support scalable audience segmentation and targeting frameworks 
• Collaborate with CRM, digital and paid teams to surface 360° customer view in campaign planning 
• Ensure compliance with data governance, privacy, and tracking standards 

Performance & Attribution Technology 

• Collaborate with Data, Performance and Digital teams to ensure Martech tools reflect real-time activity and performance 
• Improve visibility of channel effectiveness and incrementality across key marketing touchpoints 

Project Management & Collaboration 

• Drive scoping, prioritisation, and execution of complex marketing tech projects 
• Communicate timelines, dependencies and risks to stakeholders 
• Work closely with IT, Digital, Product and external vendors to deliver solutions on time and on budget

Skills & Experience

To excel in the role you will have experience in marketing technology, CRM or digital roles. You will have strong technical knowledge of Customer Engagement Platforms, Salesforce Marketing Cloud, Adobe Experience or Segment. You will be familiar with marketing performance matrices, attribution methodologies and consent-based marketing. Ideally you will have knowledge in platforms like Google Analytics 4 and Meta combined with an understanding of marketing mix modelling and advanced analytics.

You will have excellent project management skills and the ability to juggle multiple priorities with speed and focus. A great collaborator who thrives in a cross-functional team environment and the ability to test, learn, and iterate quickly—applying a performance mindset to all marketing activities. Suitable tertiary qualifications for this role include a degree in Business Administration, Marketing, Data Analytics, or a related field, which will provide the foundational knowledge and skills necessary to succeed in this position.

Whilst technical proficiency is important to the role, you will also need to demonstrate exceptional leadership and digital innovation skills. You will possess the attitude, soft skills, and capability to engage with a broad range of business stakeholders. Your high level of energy, self-motivation, autonomy, initiative, and attention to detail will be crucial in meeting the business demands at G’day Group. Your naturally upbeat and open style will align with our cultural values, and your ability to lead and inspire others will drive our digital transformation efforts.

Benefits

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Free annual flu vaccinations
• Paid Leave Benefits – Parental leave / Volunteer leave / Study leave
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional association memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts / Free G’day Rewards membership / Loyalty recognition benefits

Our ESG Statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Conditions of Employment

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. A Driver's Licence is essential.