Digital Product Lead

About Us

The G’day Group comprises a range of leading Australian tourism brands including Discovery Parks, G’day Parks the G’day Rewards loyalty program and the WikiCamps travel app. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

WikiCamps is the number 1 paid app in the Australian Apple app store and we have a vision to continue to enhance our product offering, making it the ultimate digital travel companion for regional and remote travellers. G’day Group’s investment in WikiCamps is part of our commitment to continuing to innovate and grow as a leader in regional travel experiences.

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests, and we are the co-custodians of some of the country’s most treasured places; a privilege we don’t take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g’day.

The Role

We are seeking a skilled and motivated Digital Product Lead to manage the development and growth of our mobile app WikiCamps. This role will work closely with internal and external stakeholders to develop the app, meets the needs of our users and achieve business goals. This role will be responsible for defining and executing the product strategy, driving product development, and optimizing the app to increase user engagement, retention, and revenue.

This role will require you to;

·      Develop and execute the product strategy for the mobile app, based on customer feedback, market research, and business goals

·      Collaborate with the development team to define product requirements and prioritize dev tasks

·      Ensure the app meets high standards of quality, usability, and design

·      Use data and analytics to track user behavior, identify areas for improvement, and optimize user engagement, retention, and revenue

·      Monitor and analyze industry trends, competitor activity, and customer feedback to identify opportunities for growth and product innovation

• Collaborate with the marketing team to develop effective messaging and campaigns to promote the app and drive user acquisition and retention

·      Work with cross-functional teams to manage the app’s launch and ongoing updates, ensuring all stakeholders are informed and aligned on the product roadmap and priorities

Your Experience

You will have a Bachelor’s degree in Business Administration, Marketing or relevant along with a sound digital product management, with a track record of delivering successful mobile apps. You will have strong analytical and problem-solving skills, with the ability to use data and insights to inform product decisions. 

You will have proven ability to manage complex projects and prioritise competing demands. You will have a natural passion for mobile technology and the user experience.

You will by naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to collaborate with a diverse range of stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Benefits

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave 
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.