Digital Marketing Coordinator

About Us

The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to some of Australia’s most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia. 

The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G’day Parks) and 185,000+ Rewards Program customers (G’day Rewards).

This is a fantastic opportunity to grow your career within one of Australia’s biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, well-being initiatives, training and a fantastic workplace culture.  

With a new CMO and expanding Marketing team, it’s an exciting time to be part of the G’day journey. 

The Role

Discovery Holiday Parks is embracing the new normal and is undertaking an historic transformation to build the Park and Digital Experience of the future. The role will operate as part of the Digital Performance Team, our in-house digital marketing agency. The team works closely with marketing and content to deliver the best in class digital solutions to support the wider business needs.

The role will require you to become a digital marketing expert. You will set up activity, optimise ay to day performance and pull out key insights to improve results. You will become proficient in tools such as Facebook business manager. Google Ads. Google analytics and DV360.

This role will require you to;

·        Collaborate with internal teams to fully understand business requirements and desired business outcomes

·        Translate these needs into practical solutions within digital

·        Analyse digital activity to make data informed recommendations, with the aim of improving media, creative and business results

Your Experience

You will have a Bachelor’s degree in Media, Advertising or Marketing along with a good understanding of the digital marketing landscape. You will be confident with social and search advertising.

To be successful in this role you will be eager to up-skill and have a strong drive to learn. You will be invested and willing to grow to become an integral part of the team and a true Digital Marketing Expert.

You will by naturally curious and possess a high level of energy, self-motivation, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Benefits

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave 
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits

Our ESG statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.