Social Media Marketing Coordinator

About Us

G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 1100 people Australia-wide, G’day Group has a truly national footprint of over 280 holiday parks, including 65 fully owned and operated parks. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. With eyes on domestic and regional tourism like never before we are building a passionate, adaptable, high performance team to deliver holiday memories that put a smile in every g’day.

The Role

Discovery Holiday Parks is embracing the new normal and is undertaking an historic transformation to build the Park experience of the future. Accordingly, significant investment is being made into the strategy around creation and execution of a social content framework that expands our presence by building and nurturing an engaged and active digital community. You will work in collaboration with our Social Media and Community Specialist to schedule, drive and co-create content to engage our growing community. You will generate and analyse scheduled reporting to gain insights to support the business moving forward. 

To be successful in this role, the Social Media Marketing Coordinator will need to be enthusiastic to learn and be involved, organised and insatiably curious about our customers, products and content trends. Commercially astute and educated, key behaviours needed to succeed in the role include creativity, planning, communication, collaboration, drive, flexibility and a want to learn and grow.

This role will require you to:

-         Ideate and create content that inspires interaction from our followers and attracts interest in our brand and product

-         Co-create, plan and implement the social media content calendar for always-on communication and engagement through our channels in line with marketing strategy and content distribution best practice

-         Schedule content for a variety of social platforms including Facebook, Instagram, YouTube etc

-         Contribute to the development of annual content strategy and calendars using both inspirational, aspirational and real moments as key content to inspire consumers to move down the conversion funnel

-         Generate and analyse weekly and monthly reports on our Social Media activity performance and impact, whilst underpinning recommendations based on these insights to help drive the business forward.

Your Experience

You will have tertiary qualifications in Marketing and tourism industry experience would be desirable. You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have an insatiable curiosity about customer trends, product development and content creation and their relationship to successful outcomes. Your strategic thinking is of the highest order and your natural desire to question and seek solutions will be second to none.

You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Benefits

• A competitive salary with annual bonus based on KPI’s
• Professional development and opportunities to grow personally as well as professionally
• Discounted accommodation for you, your family & friends
• Opportunity to travel to some beautiful remote locations within Australia

Discovery is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges.

Discovery Parks is committed to ensuring the health and safety of all our staff, customers and the communities we operate in. Due to the latest highly contagious Covid-19 Delta variant, Discovery Parks has implemented a vaccination policy which requires all employees, wherever possible, to be fully vaccinated against Covid-19. This covid vaccination policy applies to all new Discovery Parks employees.