Customer Research and Insights Specialist

About Us

The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to some of Australia’s most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia. 

The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G’Day Parks) and 185,000+ Rewards Program customers (G’day Rewards).

Following a period of rapid company growth and the appointment of a new CMO, our marketing team is expanding. We are increasing capability across digital, CRM, local area marketing, data and insights and recruiting a number of new high-performing members as we continue to scale up, diversify our product and invest in digital experience. Through this growth, we remain focused on our promise to provide authentic holiday experiences that connect our customers with the best of Australia.

This is an opportunity to grow your career within one of Australia’s biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, well-being initiatives, training and a fantastic workplace culture.  

With a new CMO and expanding Marketing team, it’s an exciting time to be part of the G’day journey. 

The Role

As the Customer Research and Insights Specialist, you will be pivotal to defining and developing customer, market, competitor, and commercial insights that shape and support the G’day Group’s marketing strategy. This will include leveraging primary and secondary data to provide strong predictive and prescriptive insights and enable data-driven decision making across marketing.

You will have a strong focus in research capabilities and work collaboratively with internal and external stakeholders to share specialist evidence-based advice. This will include drawing together available data sources, project managing bespoke research projects, and analysing data to identify actionable insights.

This role will require you to;

·      Passionate about data, being able to interpret, analyse and share key insights to various stakeholders

·      Leverage primary and secondary data, conduct appropriate analysis and translate findings into actionable insights, within a fast changing organisational and market environment

·      Authentically collaborate with analyst firms and research providers to lead and shape primary market research activities that inform business decisions

·      Deliver insights that have clear, concise, and actionable findings, and include opportunity identification and strategy implications

·      Investigate alternate data sources to provide additional insight to the business

·      Ensuring all project documentation if up to date and maintain the highest levels of quality in deliverables

·      Experience working both independently and across teams with strong organisational skills to adapt to emerging issues and manage competing priorities

Your Experience

A Bachelor’s degree in a Marketing, Business or a related discipline combined with a general understanding of data modelling techniques and visualisation tools. You will have the ability to write SQL queries and to extract data from various data sources. You will have excellent written and verbal skills which will be utilised when working across multiple teams and external stakeholders.

You will be naturally curious and possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at G’day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

Discovery is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

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Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.

Discovery Parks is committed to ensuring the health and safety of all our staff, customers and the communities we operate in. Due to the latest highly contagious Covid-19 Delta variant, Discovery Parks has implemented a vaccination policy which requires all employees, wherever possible, to be fully vaccinated against Covid-19. This Covid vaccination policy applies to all new Discovery Parks employees.