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Direct Marketing ManagerHybrid

LocationSydney, NSW 2000
Work TypeFull time
Positions1 Position
Published At:2 months ago
  • Marketing Strategy
  • Direct Marketing & CRM

Hybrid working arrangements available, 3 days in office, 2 days WFH if required.

Job no: 7FFY4
  • Growing mutual bank celebrating 65 years of service
  • Expansive responsibilities, no two days are alike
  • Career growth and project opportunities

We are Australian Military Bank, Australia's longest serving Defence financial institution.

Since 1959, Australian Military Bank has provided members with fantastic service, great rates and competitive banking and insurance products. As a member-owned financial institution, we are all about putting members first and helping them to achieve their financial goals. We offer mortgage, consumer and credit loan facilities as well as products and services within superannuation, everyday transactions, savings, term deposits and insurance.

Your Role

The Direct Marketing Manager is responsible for Australian Military Bank’s one-to-one communication with our members to drive growth, member experience and retention. They are also responsible for supporting lead management across distribution channels, integrated with our one-to-one email communications.

Working closely with the broader Product and Marketing team, the Direct Marketing Manager will support the go-to-market strategy to ensure an integrated approach to our marketing activities. 

Acquisition and retention communications

  • Develop our direct marketing acquisition and retention strategy including integration with our including mandatory member service communications.  

Lead management

  • Integrate email communications with distribution team lead management and member interaction touchpoints.

Service communications

  • Work with our Information Technology (IT) and third-party banking system provider to develop a roadmap of member service communications.

Project support

  • Assist in ad hoc projects and tasks as required.

About You

To be successful in the role you will demonstrate the below key attributes and experience:

  • Advanced communications skills
  • Experience executing emails including tagging for results tracking
  • GA4 experience
  • An interest in customer experience
  • Advance skills with Microsoft office suite
  • Experience in Agile delivery methodology
  • Experience with leveraging a CRM for member interactions
  • High attention to detail
  • Highly organised
  • Self-motivated
  • Ability to work autonomously and in a team environment
  • Website CMS platform experience


Working with Australian Military Bank will provide you access to a great range of benefits including:

  • Staff Banking product + Services discounts
  • Novated Leasing options
  • 4 weeks Paid Parental + Purchased Leave option
  • Referral Reward Program
  • Employee Assistance Program
  • Annual Flu Shot + Blood Donor Leave
  • Polo Shirt provided
  • Service Awards

Why Us

Australian Military Bank forms an integral part of the wider Defence community. We offer our staff competitive remuneration, discounts on banking and insurance products and ongoing learning and development programs. You will be provided with training and coaching on the job to provide you with the tools to be successful in this role. Australian Military Bank provides realistic progression opportunity nationwide and the opportunity to embrace new technologies and ways of working.

Probity check

As we are an Authorised Deposit Taking Institution, there is a requirement to complete the standard range of Credit, Police and Bankruptcy checks prior to commencement of employment.   

This is an exciting, challenging position with the opportunity to build your career with a highly trusted mutual bank. We move quickly with our interview process, if you are keen please submit your CV today!

  • Published on 03 Apr 2024, 5:59 AM