Head of Growth MarketingHybrid

Our organisation delivers essential services to children, young people and communities across NSW. The Head of Growth Marketing ensures marketing investment is planned, prioritised and measurable — directly linking insight‑led marketing activity to participation growth, revenue outcomes and customer experience.

This role plays a critical part in moving the organisation from reactive marketing activity to a scalable, performance‑driven growth model.

About the role

The Head of Growth Marketing is a senior leadership role responsible for leading the organisation‑wide marketing function and building a disciplined, insight‑led growth engine that supports revenue, participation and long‑term sustainability.

Reporting to the Chief Operating Officer, this role sets strategic direction for marketing, establishes operating rhythm and performance discipline, and partners closely with Operations to prioritise investment and resources across a diverse portfolio of services.

Strategic marketing leadership

• Develop and lead the annual and quarterly Marketing Strategy, aligned to organisational growth priorities and the COO’s portfolio.
• Translate organisational goals into funded, measurable and insight‑driven marketing programs.
• Establish and lead a clear marketing operating rhythm, including intake, prioritisation, workflow and resourcing decisions in partnership with Operations.

Portfolio & campaign leadership

• Oversee planning and delivery of integrated marketing programs across Sport & Recreation, Children’s Services, Camping and Youth Services.
• Ensure all campaigns have clear KPIs, ROI frameworks and performance reporting.
• Drive continuous improvement through testing, optimisation and channel performance analysis.

Insights, analytics & performance

• Build a comprehensive marketing performance framework linking investment to revenue, acquisition and retention outcomes.
• Oversee dashboards, insights cadence and evidence‑based recommendations for the COO and Executive Leadership Team.
• Embed strong decision‑making discipline grounded in data and commercial outcomes.

Cross‑functional collaboration

• Partner closely with Operations to align marketing activity with service delivery, customer experience and conversion outcomes.
• Support consistent experience and messaging across service lines while remaining aligned to brand and growth strategy (without owning brand governance).

Leadership & capability building

• Lead, coach and develop the marketing team, including people leaders and specialists.
• Build a high‑performance culture grounded in accountability, transparency and planning discipline.
• Strengthen organisational capability across digital, analytics, portfolio management and campaign execution.

About you

You are a senior growth marketing leader with deep experience in portfolio marketing, performance measurement and commercial decision‑making. You bring strong analytical capability, confidence working in complex service environments and the ability to lead teams through change. You balance short‑term growth demands with long‑term sustainability and customer outcomes.

• 7–10+ years’ experience in senior marketing leadership roles and experience leading growth marketing teams 
• MBA or Master’s degree 
• Demonstrated experience leading marketing strategy, planning, portfolio management and campaign execution at scale. 
• Extensive experience in growth marketing, digital or performance marketing including demonstrated revenue and growth ownership 
• Strong capability in analytics, marketing performance measurement and commercial decision making. 
• Advanced digital marketing knowledge (SEO, SEM, paid media, lifecycle, content) 
• Experience influencing executive stakeholders and managing specialist teams. 

Who What Y? 

The Y NSW is a profit-for-purpose organisation focused on healthy living, social impact, and empowering young people. We operate more than 60 sites, employing over 1,000 staff across NSW to deliver enriching community programs. 

We’re committed to building a diverse, inclusive workforce that reflects the communities we serve. We welcome applicants of all genders, ages, religions, abilities, sexual orientations, and cultural backgrounds—including Aboriginal and Torres Strait Islander peoples. 

Commitment to Safeguarding 

At the Y, we are committed to empowering all Children and Young People to feel safe and be safe, at the Y, in their families and in their communities. We embed Safeguarding into everything that we do to make sure Children and Young People are kept safe at all times.  

Safeguarding Children | The Y