Marketing Coordinator - Totally Workwear

About Us

Totally Workwear is Australia’s largest network of workwear specialist destinations for Trade, Safety and Uniforms. We are 90 stores strong, with bold plans for more. A steel-toe footprint stretching across the nation and online via our market leading digital platforms - all working hard for our local communities.

We’re a highly experienced national franchise office that is growing to support our network of locally owned and operated stores, staffed by experts that know their stuff. We’re humble, hard-working, and honest, operating always with integrity and a culture centred on creating authentic connections. We like a laugh and love our work.

We’re part of the Workwear Group (WWG) who in turn is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, we stock iconic brands including KingGee, Hard Yakka and NNT which have been in the business of delivering iconic workwear since the late 1920's. 

About the Role

The primary purpose of this role is to support brand, retail and local area marketing for the Totally Workwear franchise system.

This Marketing Coordinator plays a crucial role in supporting the Marketing Manager in implementing and managing marketing strategies for the TFO (Totally Workwear Franchise Office). This role involves coordinating marketing activities, supporting on key strategic projects where required, and ensuring brand consistency across various platforms.

What you’ll be doing

• Maintaining and updating a multi-layered national trading plan.
• Leveraging the national trading plan to execute monthly campaigns.
• Developing a deep understanding of our brand guideline (brand book), ensuring it’s always up to date.
• Guiding stores to utilise the national trading plan to develop marketing assets consistent with our brand book and campaign objectives.
• Reviewing and providing feedback or approval to brand and campaign material.
• Assisting our creative and media agencies to deliver high-quality content and activation outputs.
• Drafting and editing presentation decks and reports ensuring clarity and consistency for Store Communications, Town Halls, Board Meetings and Supplier Meetings.
• Leading logistics with vendors that support the marketing system, including promotional merchandise, signage, printing, graphic design, content creation, and media activation.
• Assisting with effective and regular communication of outcomes against agreed milestones to internal and external stakeholders.
• Supporting weekly updating of the national marketing budget, maintaining related file and folder structures, and supporting ongoing maintenance of the franchise system’s corporate social responsibility programs.

What we’re looking for

• You will be a strong multi-tasker with a positive can-do attitude. You will have retail marketing experience either client or agency side. As a valuable team player, you will have:
• 1-2 years of experience in a marketing role, preferably in a retail or franchise environment.
• Ability to work effectively in a team and support the Marketing Manager in various initiatives.
• Proactive in taking on new tasks and responsibilities, demonstrating a willingness to learn and grow.
• Strong interpersonal and communication skills, both written and verbal.
• Excellent organisational skills and the ability to manage multiple campaigns and tasks with competing deadlines.
• Strong attention to detail in all aspects of work, from reviewing creative assets to financial coding.
• High level of proficiency in Microsoft Office and Google Suite, digital marketing and social media platforms. Experience with a Local Area Marketing platform is highly regarded.

What we offer

• The chance to join a highly experienced team of like-minded, humble, honest and hard-working people who love their work.
• Flexible working environment, allowing for work from home day/s each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our Totally Workwear retail website and brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers

​Thank you for your interest in Totally Workwear and Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.