Wesfarmers OneDigital is building Australia's leading data and digital retail ecosystem, underpinned by AI across everything we do. We operate across four pillars - loyalty, data, retail media and AI, turning millions of customer interactions into insights that shape how Australians shop, live and connect.
We’re focused on harnessing the power of data and transforming it into meaningful insights that enhance our customer experience, strengthen our businesses, and help them pursue new growth opportunities. Our talented and agile team co-create and solve complex problems. It’s innovation, to create better experiences for our customers. It’s adding real value, that supports decision making across the Wesfarmers Group, and its transformational work, that’ll change the industries we operate in.
In your role as a Data Analyst you will be part of a team leveraging our shared data asset, which is one of Australia’s largest retail data sets. Your role will support Wesfarmers divisions to leverage this asset, to drive tangible commercial value by understanding our customers and improving the way we engage with them. You will need to be comfortable digging into the details of Wesfarmers data and finding the key insights that really drive our business forward.
What you’ll be doing
• Identify the key actionable insights through the analysis of data and translate this into clear business relevant recommendations.
• Apply appropriate leading practice analytical methods and techniques in an agile, pragmatic way that reflects the needs, constraints and KPIs of the business (e.g. time, cost, quality, data availability).
• Create business enthusiasm and demand for the use of all types of analytics through the effective communication and translation of analytical techniques into commercial concepts that can be easily understood by business end users.
• Create a collaborative relationship with stakeholders with effective articulation of the customer opportunity, commercial benefit, analytical findings and data driven insight recommendations.
• Showcase, benchmark and quantify the value and outcomes of analytics-based decision making.
• Contribute to the direction, development and implementation of the data and analytics strategy, roadmap and knowledge base within the Corporate Advanced Analytics and Divisional analytics teams.
• Serve as a trusted advisor by cultivating relationships with stakeholders and across various Leadership teams to deliver ad-hoc insights and by building repeatable reports and so the value from becoming a data driven organisation.
• Contribute to OnePass’ ability to delivery strategic and timely analytics
What you'll bring to the table
• Analytics professional with a proven track record in the development and business use of digital analytics technology and working with large & complex data sets
• Track record in designing and delivering data driven and/or analytics solutions that are actionable
• Ability to engage and influence business users in the opportunity and benefit from data driven decisions
• A real and demonstrable interest in analytics and its use and exploitation in a business context
• Familiarity with web architecture including tag management, data layers, analytics tracking, and corresponding data flows
• Experience with digital analytics and tag management tools (Google Analytics/Adobe/Tealium)
• Retail Industry experience will be highly regarded
• Experience in big data analytics and technology preferred
• Proficiency in SQL and/or other analytics languages
• Well-developed interpersonal and influencing skills
• Business and commercial acumen
• Bachelor or Masters degree in a Computer Science, Econometrics, Accounting, Applied Statistics, Engineering, Marketing, or another numerate field
Key Team Member Benefits
To support you at work, what you value in life and in the community, our team member benefits include:
- Fantastic career and development opportunities within your role and across a diverse range of businesses within the Group
- Convenient city location
- Modern and spacious end of trip facilities
- Supported Learning opportunities
- Paid primary carer parental leave (16 weeks) and non-primary carer parental leave (4 weeks)
- Paid leave to volunteer within the community
- Hybrid working – we balance working together with working flexibly
- A team member discount card and discounts across a range of businesses – including Bunnings, Kmart, Target, Officeworks, Clearskin Care and Kleenheat Gas
- Free OnePass membership
Next steps
If this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.
- Published on 30 Apr 2026, 12:37 AM