Campaign and Content Lead| Wesfarmers OneDigital
This is a permanent full-time position based in our Melbourne office – Hybrid work optional
Are you interested in joining the dream team at Wesfarmers OneDigital?
Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.
We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.
Our business is growing and so is our Marketing team. The opportunity for this OneDigital Marketing Chapter is to build a team and a culture that can redesign the approach to building relationships with consumers, harnessing unique retail data from 88% of households who shop with Wesfarmers every month. Working with best-of-breed tools Braze and Tealium, there is an opportunity to define a best-in-class marketing operation that moves beyond the limitations that digital marketers have faced in the past.
In this role, you'll get to
- Develop customer insight driven integrated marketing campaigns in close partnership with the Insights team
- Lead implementation of marketing campaigns, working alongside the digital marketing team to optimise for performance
- Lead marketing promotional calendar and activity. Collaborating with Partnership Marketing team
- Support Senior Marketing Manager to develop and implement content strategy
- Responsible for social media strategy
- Manage workflow for copywriter and designer
- Leading marketing and activation plans with strategic marketing partners
- Day-to-day contact for multi-agency teams across creative, research and media
- Support Senior Marketing Manager and HOM to deliver ongoing marketing strategies and initiatives to deliver to the business objectives
To shine on day one, what you need to have:
- Desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
- Evidence and examples of success implementing marketing strategy
- Demonstrated multi-channel campaign management.
- Excellent communication skills and stakeholder management
It's a bonus, but not required, if you have:
A sense of humour to add to our existing squad or a hobby that you can engage the team to join you in! Why not?
Why OneDigital?
- Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of Comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.
Team Benefits – just to name a few!
To support you at work, what you value in life and in the community, our team member benefits include;
- Access to the latest technologies, an annual education budget, a % of your time will be allocated to upskilling in any area of YOUR choice
- Extended parental leave, and paid volunteer days
- People-focussed culture that celebrates achievements big and small
- Oh, and did I mention paid subscriptions and discount cards.
Next steps
- If this sounds like your next career move, then click on the ‘Apply’ button now. Please note that we may commence interviewing candidates prior to the application closing date. For brief enquiries please contact our Data & Digital Talent Acquisition Partner, Sheetal Prasad on 0434 594 201 or SPrasad@wesfarmers.com.au.