Lead Data Analyst

Established in 2022, OneDigital brings together Wesfarmers’ digitally native businesses, including the OnePass membership program and the Group data asset. We’re the engine behind Wesfarmers’ data and digital transformation, turning millions of customer interactions into game-changing insights that shape how Australians shop, live and connect.

Joining Wesfarmers OneDigital means you’ll:

• Work with some of Australia’s most iconic brands and be part of one of the country’s largest and most respected employers, known for its steady growth and strong performance.
• Belong to a genuinely supportive team—a group of down-to-earth people who value integrity, openness, accountability and entrepreneurial spirit.
• Grow your career with confidence, backed by development opportunities and long-term progression across the broader Wesfarmers Group.
• Contribute to something bigger, with a company globally recognised for its commitment to sustainability.
• Be part of a future-focused digital ecosystem, with significant investment in data, technology, and customer experience innovation.

To learn more - here is a bit about the Wesfarmers Way and our Values: The Wesfarmers Way.

So, want to help reshape the future of retail? Good call. Join us and create smarter, more rewarding experiences for millions of Australians, one insight at a time.

Your Role

In your role as a Lead Data Analyst in OneData you will be part of a team leveraging our shared data asset, which is one of Australia’s largest retail data sets. Your role will support Wesfarmers divisions to leverage this asset, to drive tangible commercial value by understanding our customers and improving the way we engage with them. You will need to be comfortable digging into the details of Wesfarmers data and finding the key insights that really drive our business forward.

What you’ll be doing

• Develop business relevant hypothesis and understand how to validate them.
• Identify key actionable data insights and translate them into clear business relevant recommendations.
• Work in an agile manner delivering key insights continually to the business and incorporating feedback to refine your data analysis.
• Create business enthusiasm and demand for the use of analytics through the effective communication and translation of analytical techniques into commercial concepts that can be easily communicated to and understood by business end users.
• Support business stakeholders in leveraging data insights in the best way possible enabling end-end data integration and value creation.
• Showcase, benchmark and quantify the value and outcomes of analytics-based decision making.
• • Convert data and insights into meaningful stories that support the business leveraging data as part of their key decision-making processes.
• Provide operational support for existing analytics solutions as needed.
• Act as a trusted advisor by enhancing stakeholder understanding of analytics techniques and their business impact.
• Support and mentor data analysts in the team.

What you'll bring to the table

• Data and analytics professional with a proven track record (5+ years) in the development and business use of analytics technology and working with large & complex data sets
• Track record in identifying, developing, and executing use cases that drive measurable business value
• Strong commercial acumen and ability to engage and influence business users
• Experience in leveraging customer attributes and data products to optimise marketing campaigns and measure uplift
• Proven ability to engage and influence stakeholders, communicating insights effectively to both technical and non-technical audiences
• A real and demonstrable interest in analytics and its application in a business context
• Proficiency in SQL and/or other analytics languages
• Experience with visualisation tools such as PowerBI, Tableau
• Bachelor’s or master’s degree in a relevant field

Join The Team

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

Team Benefits – just to name a few!

To support you at work, what you value in life and in the community, our team member benefits include:

• Convenient city location
• Stocked kitchen with fruit and breakfast items
• Modern and spacious end of trip facilities
• Access to the latest technologies
• An annual budget to support your choice of learning
• Extended parental leave (16 weeks for primary carers), and paid volunteer days
• Flexible working – we balance working together with working flexibly
• People-focussed culture that celebrates achievements big and small
• OnePass subscription and Team Member discount card.

Next steps

If this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.