Senior Partnerships Marketing ManagerHybrid

Established in 2022, OneDigital brings together Wesfarmers’ digitally native businesses, including the OnePass membership program and the Group data asset. We’re the engine behind Wesfarmers’ data and digital transformation, turning millions of customer interactions into game-changing insights that shape how Australians shop, live and connect.

Joining Wesfarmers OneDigital means you’ll:

• Work with some of Australia’s most iconic brands and be part of one of the country’s largest and most respected employers, known for its steady growth and strong performance.
• Belong to a genuinely supportive team—a group of down-to-earth people who value integrity, openness, accountability and entrepreneurial spirit.
• Grow your career with confidence, backed by development opportunities and long-term progression across the broader Wesfarmers Group.
• Contribute to something bigger, with a company globally recognised for its commitment to sustainability.
• Be part of a future-focused digital ecosystem, with significant investment in data, technology, and customer experience innovation.

To learn more - here is a bit about the Wesfarmers Way and our Values: The Wesfarmers Way.

We are seeking an experienced and strategic Senior Partnerships Marketing Manager to lead key marketing partnerships across Kmart, Target and external partners, while shaping and launching new OnePass growth opportunities. 

This is a 12-month max-term position.

What you’ll be doing

• Own end-to-end strategic marketing programs across Kmart, Target and external partners, driving member acquisition, engagement, conversion and long-term value
• Influence OnePass integration across retailer ecosystems (creative, CRM, eCommerce and in-store) to ensure consistent, high-impact execution
• Translate commercial priorities into integrated marketing strategies informed by customer data, behavioural insights and performance metrics
• Establish and embed cross-divisional ways of working to improve planning alignment, clarity and execution efficiency
• Lead identification and launch of new partnerships, including go-to-market strategy, pilot design, success metrics and scale-up approach
• Own delivery of integrated campaigns across owned, paid and retailer channels, coordinating cross-functional teams to execute effectively
• Lead data, insights and optimisation, including performance analysis, experimentation, segmentation and continuous improvement of marketing programs
• Act as a strategic stakeholder lead, influencing senior partners, shaping roadmap decisions and providing performance insights for trade and executive forums

What you'll bring to the table

• 7–10+ years in marketing, brand or partnership roles (retail, loyalty or digital platforms ideal)
• Proven experience leading senior stakeholder relationships and influencing business strategy.
• A track record of planning and delivering high-performing integrated marketing campaigns.
• Experience identifying and launching new marketing partnerships or pilots.
• Ability to balance commercial, brand and customer needs to drive growth.
• Data-informed, action-oriented, and comfortable navigating ambiguity.

Key Team Member Benefits

To support you at work, what you value in life and in the community, our team member benefits include:

• Fantastic career and development opportunities within your role and across a diverse range of businesses within the Group
• Convenient city location
• Modern and spacious end of trip facilities
• Supported Learning opportunities
• Paid primary carer parental leave (16 weeks) and non-primary carer parental leave (4 weeks)
• Paid leave to volunteer within the community
• Hybrid working – we balance working together with working flexibly
• A team member discount card and discounts across a range of businesses – including Bunnings, Kmart, Target, Officeworks, Clearskin Care and Kleenheat Gas
• Free OnePass membership

Next steps

If this sounds like your next career move, then click on the ‘Apply’ button now! Please note that we may commence interviewing candidates prior to the application closing date.