Marketing Automation Specialist | OneDigital
This is a permanent full-time position based in our Melbourne office – Hybrid work optional
Are you interested in joining the dream team at Wesfarmers OneDigital?
Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.
We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.
In this role, you'll get to
- Build out omnichannel campaigns in our marketing automation tool, focussing especially on lifecycle and trigger-based campaigns in response to customer behaviour
- Build, test and deploy highly personalised communications with exceptional attention to detail
- Pro-actively consider how direct marketing channels can drive desired customer behaviour (in-app content; SMS; email; social media targeting etc.)
- Collaborate with martech teams to leverage new data opportunities & capabilities within the platform.
- Act as an internal SME and advocate for marketing automation and our marketing automation platform.
- Collaborate with digital designers and Brand team members for copy, creative and video assets
- Measure and report performance of all digital marketing campaigns, and assess against goals
- (ROI and KPIs)
- Implementation of testing and optimisation strategies using results to provide recommendations and drive continuous improvements.
To shine on day one, what you need to have:
- Understanding of customer lifecycle journeys and audience segmentation
- Hunger to test-and-learn & continuously find areas to improve customer engagement
- Ability to prioritise competing tasks and thrive in a fast paced environment
- Desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
- Experience in HTML & SQL would be highly regarded
- Tertiary qualification in Advertising, Marketing or Business
It's a bonus, but not required, if you have:
A sense of humour to add to our existing squad or a hobby that you can engage the team to join you in! Why not?
Why OneDigital?
- Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of Comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.
Team Benefits – just to name a few!
To support you at work, what you value in life and in the community, our team member benefits include;
- Access to the latest technologies, an annual education budget, a % of your time will be allocated to upskilling in any area of YOUR choice
- Extended parental leave, and paid volunteer days
- People-focussed culture that celebrates achievements big and small
- Oh, and did I mention paid subscriptions and discount cards.
Next steps
- If this sounds like your next career move, then click on the ‘Apply’ button now. Please note that we may commence interviewing candidates prior to the application closing date.