Marketing Manager

·        responsibilities include overseeing and creating the business’ marketing strategy and developing a brand's presence.

·        Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

·        Obtains market share by developing marketing plans and programs for each product, directing promotional support.

·        Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

·        Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

·        Influences present and future products by determining and evaluating current and future market trends.

·        Develops new uses for existing products by analyzing statistics regarding market development. acquiring and analyzing data; consulting with internal and external sources.

·        Maintains research database by identifying and assembling marketing information.

·        Provides marketing information by answering questions and requests.

·        Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

·        Completes marketing department operational requirements by scheduling and assigning employees, following up on work results.

·        Maintains marketing staff by recruiting, selecting, orienting, and training employees.

·        Maintains marketing staff job results by counseling and disciplining employees, planning, monitoring, and appraising job results.

·        Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

·        Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications; establishing personal networks; participating in professional societies.

·        Contributes to team effort by accomplishing related results as needed.

·        Oversee and ensure the successful deployment of marketing campaigns

·        Develop strategies to generate excitement around our company and drive traffic

·        Produce relevant, valuable, and engaging content for the company website and blog

·        Facilitate strategic relationships and partnerships with key industry players, agencies, and Vendors

·        Oversee and manage marketing budget, allocate and invest funds wisely

·        Measure and report the performance of marketing campaigns; assess team and company goals

·        Utilize a variety of acquisition channels, including content creation, curation, event management, publicity, social media, campaigns, copywriting, performance analysis, etc.