China Marketing Coordinator

• Lead marketing campaigns and social media strategy for the China market.
• Collaborate with colleagues across Australia and internationally to deliver meaningful student recruitment outcomes.
• Excellent professional development opportunities and the many benefits of working at the University of Newcastle.
• Full Time Fixed Term role for 18 months

Be Challenged and Imagine with us 

Are you a creative marketing professional with a passion for digital content, storytelling and engaging audiences across the China market? Do you enjoy developing campaigns that make an impact while working with people from diverse cultural and professional backgrounds? If so, we'd love to hear from you. 

The Role

As the China Marketing Coordinator, you'll play a key role in delivering targeted marketing campaigns that build the University of Newcastle's profile in the Greater China region and support international student recruitment. Combining creativity with data-driven decision making, you'll develop compelling content, manage the University's China-facing digital channels, and work collaboratively with stakeholders across the University to connect with prospective students.

This is an exciting opportunity to take ownership of campaigns and social media strategy for one of the University's key international markets while enjoying the benefits of working in a supportive and collaborative marketing team. In this role you will:

• Develop and deliver tailored marketing campaigns to support student recruitment across the China market.
• Create engaging Chinese-language content for digital, social, web, and print channels.
• Manage and maintain the University's China microsite and corporate Chinese social media platforms.
• Coordinate the translation and quality assurance of marketing materials to ensure accuracy, consistency and brand alignment.
• Monitor campaign performance, analyse results and provide insights to inform future marketing activity.
• Build strong relationships with colleagues and stakeholders across the University to deliver coordinated recruitment initiatives.

About you

This role is ideal for someone who has:

• Exceptional written communication and copywriting skills in Mandarin Chinese.
• Experience creating engaging digital content and delivering successful marketing campaigns.
• Experience managing Chinese social media platforms and developing audience-focused content.
• Skills in social media content creation and editing software to produce engaging multimedia such as CapCut, Yiban (or other WeChat editors)
• Strong organisational skills with the ability to manage multiple projects and competing in priorities.
• A collaborative approach and confidence working with stakeholders from diverse cultural and professional backgrounds.

This fixed term role is full time for 18 months at a HEW 6 Higher Education Worker Level and is located at Callaghan Campus.

About our University

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world-leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision and our values of excellence, equity, engagement and sustainability, the University of Newcastle’s Looking Ahead Strategic Plan 2030 outlines the University’s commitment to delivering an exceptional student experience and serving our communities. 

For more information click here – Our University. 

What we offer

In addition to working for a university that is breaking boundaries, discovering new ways of thinking and cementing a place as a global leader, we offer a range of benefits to our employees to ensure you balance your commitments, stay healthy and work effectively. 

These include: 

• An FTE equivalent remuneration of $93929 - $103641 + superannuation and excellent employment conditions in line with University of Newcastle professional staff conditions.
• Flexible working arrangements (in line with the University’s Flexible Work Policy
• 35 hour week
• 17% super and salary packaging
• Additional University Holiday days, generous personal leave and parental leave, annual leave loading and additional purchased leave scheme
• Discounts in private health insurance, gym memberships, software, travel and more
• Wellbeing programs

Your next steps 

Please visit here for a guide on how to apply for a role. 

If viewing this on a job board other than the University's please click ‘Apply’ to reach the University's website, where a copy of the Position Description can be accessed. Please download a copy before commencing your application. 

Your application must include: 

• Your resume
• A cover letter outlining your motivation to apply for this opportunity
•  A statement addressing the Essential Criteria listed in the job description demonstrating your qualifications and experience with examples.

To ensure that your application receives full consideration, it's important to structure and address the selection criteria outlined in the application process. This helps us better understand your experience and suitability for the role. We appreciate your attention to this matter and look forward to reviewing your application.

Please upload your Cover Letter and response to the requested Criteria as one PDF document.

Your Cover Letter and Response to the Essential Criteria should not exceed 4 pages (approximately 2,000 words).

Applications for this position will only be accepted from those with Australian residency or a valid work permit. We are unable to offer visa sponsorship for this role. 

For specific position enquiries, please contact April Sweeney, International Marketing Manager 02 4921 6079 or via email April.Sweeney@newcastle.edu.au

Having Difficulties? Please reach out to us: employment@newcastle.edu.au

Closing date: Tuesday 28^th July 2026

Our assessment process

Typically, candidates that progress beyond the shortlist stage can expect to undertake the following (minimum) assessment activities as part of the recruitment process:

• Interview (an ‘in person’ interview will be conducted as part of the process)
• Referee checks
• Pre-employment checks as appropriate to the role

 Our University is committed to creating a safe, respectful, and inclusive environment for every member of our community. This commitment is central to our values and our efforts to build a diverse workforce where everyone can thrive.

As part of this, and in alignment with the National Higher Education Code to Prevent and Respond to Gender-Based Violence 2025, from 1 January 2026, the University will also consider gender-based violence risk factors as part of our recruitment processes.

The completion and return of the University’s Gender-based Violence Declaration Form will form part of the pre-employment checks for this position and any offer of employment will be conditional upon review by the University.

Our adherence to the Code is about more than compliance—it’s about living our values. Together, we can ensure our University remains a place where respect, safety, and inclusion are non-negotiable.

We are excited to be Looking Ahead with you

We are committed to a fair, inclusive, and barrier-free recruitment process. If you require an alternative way to access the Position Description or submit your application, please contact employment@newcastle.edu.au.

Reasonable adjustments are available throughout the assessment and interview process to support all applicants to participate fully.

The University of Newcastle is an equal opportunity employer committed to equity, diversity, and social inclusion. We welcome applications from people of all backgrounds and strongly encourage women and Aboriginal and Torres Strait Islander candidates to apply.

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