Digital Copywriter

Two of Australia’s leading telecommunication companies, Vodafone Hutchison Australia and TPG, have come together to form TPG Telecom Limited. TPG Telecom Limited has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and Felix. TPG Telecom is the second largest telecommunications company listed on the ASX. Combining a mobile network and a fixed line network delivering exceptional performance, TPG Telecom Limited is connecting Australia for the better.

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG Telecom. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

Role Purpose & Environment

As a Mid-Weight Digital Copywriter, you will contribute to the overall vision and customer experience for the digital environment. You will craft communications that are useful, valuable and consistent with TPG Telecom’s Digital Tone of Voice.

Responsibilities

Under the guidance of the Senior Manager, Digital Content and SEO, you’ll be responsible for crafting a written response to a wide range of briefs from a diverse range of internal clients. You’ll craft merchandising copy, digital campaign pages, support content and product pages. Tasks may include content for our self-service app, My Vodafone, and eCommerce content for our online purchase journey including cart and checkout.

·        You’ll work closely with all areas of digital and internal clients to deliver accurate, clear and concise copy that:

o  Responds to the brief

o  Adheres to the Digital Tone of Voice Guidelines

o  Maximises the chance of online conversion

o  Maximises the SEO opportunity

·        Work closely with UX Designers and Visual Designers to create effective copy which advocates for the needs of the customer

·        Comfortable presenting and justifying your work

·        Attend all required briefing sessions with other areas of the business

·        Keep up to date with news for the business products and services, and digital trends

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

·        We are all responsible for taking reasonable care of our own safety and wellbeing at work, and to avoid adversely affecting the safety and wellbeing of another person at work.

·        Always be on the lookout to improve the way we work, and speak up with suggestions for a better way, with the aim of exceeding our customers’ expectations.

·        Plan your work and be ready to take advantage of the opportunities and risks that come with our ever-changing industry.

·        Protect the brand, reputation and profitability of TPG by maintaining the confidentiality, integrity and availability of its information assets and information systems.

·        Be familiar with policies and procedures, as well as completing any associated training, as communicated or made available on the intranet and our learning systems.

Knowledge & Experience (preferred & recommended)

·        Demonstrated ability to craft digital merchandising copy, product and support content

·        Demonstrated ability to craft digital content for search engine optimisation

·        Demonstrated ability to sub-edit, shoulder-check and QA content

·        Demonstrated ability to draw actionable insights from digital data

·        Demonstrated experience in justifying copy decisions

·        Experience working in an agile environment and comfortable attending agile rituals

·        Demonstrated experience in digital marketing and how content contributes to an optimised digital environment

·        Impeccable attention to detail

·        Demonstrated experience distilling complex ideas and explaining them clearly in customer facing copy

·        Demonstrated experience with interpreting a brief

·        Demonstrated experience with Google Analytics

·        Strong communication and negotiation skills

·        Ability to deal with issues and deliver relevant solutions, managing a wide range of stakeholders while still ensuring the best outcome for digital

·        Creative, flexible and energetic

·        Ability to work independently

·        Ability to juggle multiple competing tasks at any one time

·        Bachelor’s Degree in Communications or similar

How we work

As a combined business we have several amazing brands across fixed and mobile, these are the principals we are using to help us create something even better together.

What makes TPG great is our people, we are a strong and mighty team that do a lot and we do it well. TPG is a Company where you can truly gain experience in a dynamic and diverse work environment. Working at TPG means taking on new and exciting challenges that help you grow and develop your career. 

Interested? Send your resume today, we are excited to hear from you!

TPG Philippines is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19.

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