Marketing Executive

Let’s start with the story:

Toby’s Estate was recently named home of the No.1 Coffee Shop in the World, but the story began in 1997- one coffee roaster, Mum’s garage, and a bold vision to change how people experienced specialty coffee. Fast forward nearly three decades, and we’ve become one of the most recognisable café brands in Australia, with a growing wholesale footprint and global ambition. 

As our Marketing Executive, you’ll sit at the centre of how we bring this brand to life across trade and café channels. This is a rare chance to step into a commercially focused marketing role that’s as grounded in delivery as it is in brand impact.

How you’ll make your mark:

You’ll take the lead on campaign rollout, promotions, events, and in-store activations - turning plans into impact. Whether it's preparing a toolkit for the sales team, managing a budgeted rollout for a new product, or co-piloting an event with ops, you’ll be at the centre of how we show up in-market.

This isn’t a pure coordination role - you’ll be responsible for making things happen: managing timelines, briefing creative, juggling stakeholders, and measuring outcomes. You’ll work closely with the Senior Brand Manager and Creative Director, but the momentum and ownership will be yours.

If you're currently a Marketing Coordinator or Shopper Marketing Coordinator and want more responsibility and autonomy - this is your moment. Equally, if you’re in a smaller brand doing trade marketing already but looking for a bigger platform to grow - read on.

What you’ll own:

• Execution of the Wholesale and Café marketing calendar, aligned to brand and commercial priorities
• End-to-end campaign and promotion delivery -from brief to post-campaign wrap
• Development of POS, toolkits, merch, pitch decks, and internal communications
• Activation of local area marketing and tactical in-store support
• Management of timelines, budgets, suppliers, and approvals
• Support for new product launches in partnership with the Innovation and Brand teams
• Cross-functional collaboration with sales, ops, and creative to maintain campaign cohesion
• Light engagement with third-party agencies where needed for PR or event support

Who you’ll work with:

Reporting into the Senior Brand Manager, you’ll partner with:

• The National Sales Manager to ensure alignment across trade and wholesale
• The Creative Director to translate ideas into assets that sell and resonate
• Café and Ops teams to drive in-store visibility
• Suppliers, printers, merch producers, and occasionally agencies
• Internal digital and innovation teams to keep campaigns cohesive across all channels

What you’ll bring to the table:

You might be a Marketing Coordinator or Shopper Marketing Coordinator ready for more autonomy or a Trade Marketing Executive at a smaller brand looking for broader scope and national impact. You’re a detail-oriented

marketer who’s ready to shift gears - from supporting campaigns to owning them. You’re comfortable managing multiple streams of work, working with commercial stakeholders, and delivering under pressure.

• 2–4 years in trade, shopper, or channel marketing - hospitality, FMCG, or QSR a bonus
• Hands-on experience with campaign rollouts, activations, and sales toolkits
• Strong supplier and stakeholder coordination; can manage timelines, budgets, and approvals
• Proficient in Canva/PowerPoint (Adobe a plus); sharp attention to detail
• High pace, high ownership, and able to self-manage day-to-day campaign execution
• Comfortable working across teams, presenting internally, and being the go-to for getting things done