Junior Strategist

TBWA\ Sydney is a global agency with independent spirit on a mission to become the most creative and effective agency in Australia. 

TBWA is the Disruption Company. 

We help brands find strategic and creative white space through the power of Disruption. We are looking for a curious, personable, and hardworking Junior Strategist to join the team in Sydney.

You will provide strategic insight to help develop brilliant creative ideas that drive Disruption and unlock growth for our clients. 

The role:

Ultimately, you will help build the foundation for all creative work produced. By researching trends across brand, category, consumer, and culture while synthesizing your intel to help shape the direction of the brand and set the campaigns' communication strategy.

• Inspire creative teams to develop communications that directly address client’s broader business issues, via a clearly defined brief that contains concise information on the product, audience, cultural context, and strategy.
• Effectively manage research relating to the project, while pulling from multiple sources
• Assist in the design, implementation, and measurement of strategies that grow a client’s business and their brands.
• Help shape the work to live within right channels to meet the needs of a diverse range of client briefs.
• Navigating digital analytics to help clients understand the performance of our campaigns.
• An eye for social trends at all times and develop an insightful understanding of how to grab people’s attention, influence them and subtly help them to develop a relationship with a brand. We’re looking for someone with a unique worldview.
• Ultimately, you will become a key strategic support in the agency and help push our thinking and work forward.

Skills and experience:

• A love for culture and a passion for creativity outside of the world of advertising
• Strong research skills and ability to synthesize intel, data points, and findings. You are curious about how the world works and what makes people tick
• PowerPoint, Keynote and\or Google slides is preferred but not mandatory
• Excellent communication skills when presenting findings to colleagues, other departments, and our clients.
• Strong time-management, collaboration, and multi-tasking skills and a working to deadlines within a team.
• A keen interest (and possibly experience with) key social and digital platforms (Facebook, Instagram, tik-tok, Google) 

 We’re looking for someone with a can-do attitude, who is hungry and super smart, a go getter. So, if you’re a junior looking to excel your career in strategy, we would love to hear from you. 

WHAT LIFE IS LIKE AT TBWA\ 

At TBWA, when we talk about Disruption we’re talking about commercial creativity that breaks conventions in order to create large business effects for brands. 

We believe that’s harder to come by than ever before. Too often strategy is calcified into the same expected frameworks, creativity has been corroded by best practice, advertising artifice and algorithmic automation, and client budgets are under unrelenting pressure.  

 We work best with clients who don’t want to or can’t afford to keep doing things the way they’ve always been done. 

For strategy, that shows up through five principles that guide our thinking:  

Creative excellence > anything else 

Driven by output, not process  

Commercially obsessed when designing the real problem to solve 

Always open in the pursuit of better strategy 

Ruthlessly reductive in the pursuit of tighter thinking