Senior Communications Planner

TBWA is the Disruption Company.  

We find strategic and creative white space through the power of Disruption and use it to grow our client’s brands and businesses. We’re looking for an inventive and knowledgeable Senior Communications Planner to join our team in Sydney. You’ll be joining a tight-knit strategy team and will be someone who can build our team culture and push our work forward. 

The Role

You will lead the comms and connections planning for our brands. Providing strategic insight and executional thoughts to help develop and support innovative creative ideas that unlock incremental and disruptive sources of growth for our clients.  

You will work closest with both brand strategists and creative teams. Devising and baking comms and channel thinking into our strategies, while also inspiring creative teams from brief to implementation (and refinement) stages of the creative process. 

You will be central to the creation of the agency’s comms planning proposition. Collaborating with senior members of the strategy department and leadership team to build our capabilities and credentials in this space. 

This is a fantastic opportunity for an aspirational and accomplished thinker to be an influential specialist within a globally-renowned, award-winning creative agency. 

Experience & Skills

You will have the ability to connect all the dots of a campaign. From brand building to activation, and between creative and media. Being able to direct HOW we communicate and show up to audiences; forming a critical link between WHAT we say (brand/creative strategy) and WHERE we show up (media strategy).

You will have extensive full, multi-channel knowledge of the OEP ecosystem. Having a genuine passion for where brands can be visible and valuable via the channels, technologies, and platforms with which we communicate with each other. Including a curiosity to keep up with with the latest technology and channel innovations.

You will be able to ideate tactical comms/channel ideas prior, as well as post to receiving the central creative idea. The right executions don’t need to be linear in process; you will be well-versed in the power of a comms or channel-first idea to inform and shape the broader creative platform.

You can identify audience insights and influential touchpoints across consumer journeys by using various tools such as GWI, Roy Morgan or other. You can then identify barriers and drivers to inform consumer journey maps that articulate desired paths to action and influence behaviour change; so to engage consumers with contextually relevant executions at the right moment, in the right place and in the right time.

You must be adept at engineering comms frameworks/blueprints to simplify, organise and present the full shape of a campaign. Including (but not limited to) objectives, insights, role for comms, comms tasks, messaging and executional tactics. 

You are able to develop messaging matrices across all channels and types of assets. 

You will have 6+ years experience comms/connections planning at a media agency or creative agency. You will ideally also have a thorough understanding of a creative agency process, from brief to production. 

You will have demonstrated success in comms planning and have various case studies where it has made a positive difference to a campaign’s effectiveness.

You will ideally have a coherent understanding of broader marketing theory. Including knowledge of brand positioning and being multilingual across the entire communications landscape: creative, media, digital, PR and production.

If you are interested in this role, please apply ASAP or contact claire.hopkins@tbwa.com