Digital Director

The Digital Director is responsible for leading the day-to-day digital journey for our client. Supported by the Data & Tech Lead, the Precision Media Lead as well as the Interactive Director, you will be responsible for the on-going digital media capability and outputs for the client.

Collaboration is a key requirement of this role, as the Digital Director role sits at the intersection of 3 important and distinctive disciplines:

• Data & Tech
• Consumer Journey
• Digital Media

Key Responsibilities:

Data & Tech:

• Provide insights (customer, business, performance) on an on-going basis (Monthly reporting, campaign planning) ensuring the client’s digital media product is reflective of world’s best practice
• Lead data and audience strategy
• Ensure the data and tech strategy is implemented as intended (Naming convention, data strategy, tech stack adoption, KPI measurements)
• Support the development of automated reports across the board

Consumer Journey:

• Support CJ Lead in creating consumer journey maps
• Suggest and support an ongoing test and learn plan
• Ongoing insights and initiative in connecting with consumers throughout the journey

Digital Media:

• Provide Digital Media Strategy
• Foster relationship with key partners (Google, Meta, Car Portals)
• Participate and provide guidance to creatives teams on how ideas can be brought to life in the digital media environment
• Ensure best in class practices from a digital creative perspective
• Manage and develop relevant Managers, Executives and Co-ordinators to support their skills as digital media experts.

Key Working relationships

The Digital Director sits at the center of the digital practices, as a result it is expected that you will have strong and collaborative relationships with:

● Activation Director:

• Provide guidance and a point of view on the Activation tactics
• Assist on conversation with Google, Meta and any regional/global partners
• Ensure implementation of activity follows global guidelines

● Investment Director:

• Support with digital component of negotiation
• Support with global reporting
• Partner in creating the media plans that flow from the strategic platforms

● Interactive Director/Head of Data and Tech:

• Participate in establishing the digital roadmap for clients
• Provide context on what is happening on the ground
• Relay key client information

● Client Head of Digital:

• Ensure day to day communication
• Provide best in class digital recommendations

● Key media and tech partners:

• Ensure clear communication on objectives and expectations
• Provide feedback on recommendations
• Ensure implementation is done following global guidelines

● TBWA Creatives and Strategy/CX Team:

• Provide digital media inspiration
• On a project basis provide digital and social media recommendations
• On a project basis provide audience insight, data and tech audits