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Digital Director

  • LocationSouth Melbourne, VIC 3205
  • Work TypeAny Employment
  • Positions1 Position
  • Published At:a month ago
  • Job no: KP6Q3

The Digital Director is responsible for leading the day-to-day digital journey for our client. Supported by the Data & Tech Lead, the Precision Media Lead as well as the Interactive Director, you will be responsible for the on-going digital media capability and outputs for the client.

Collaboration is a key requirement of this role, as the Digital Director role sits at the intersection of 3 important and distinctive disciplines:

  • Data & Tech
  • Consumer Journey
  • Digital Media

Key Responsibilities:

Data & Tech:

  • Provide insights (customer, business, performance) on an on-going basis (Monthly reporting, campaign planning) ensuring the client’s digital media product is reflective of world’s best practice
  • Lead data and audience strategy
  • Ensure the data and tech strategy is implemented as intended (Naming convention, data strategy, tech stack adoption, KPI measurements)
  • Support the development of automated reports across the board

Consumer Journey:

  • Support CJ Lead in creating consumer journey maps
  • Suggest and support an ongoing test and learn plan
  • Ongoing insights and initiative in connecting with consumers throughout the journey

Digital Media:

  • Provide Digital Media Strategy
  • Foster relationship with key partners (Google, Meta, Car Portals)
  • Participate and provide guidance to creatives teams on how ideas can be brought to life in the digital media environment
  • Ensure best in class practices from a digital creative perspective
  • Manage and develop relevant Managers, Executives and Co-ordinators to support their skills as digital media experts.

Key Working relationships

The Digital Director sits at the center of the digital practices, as a result it is expected that you will have strong and collaborative relationships with:

● Activation Director:

  • Provide guidance and a point of view on the Activation tactics
  • Assist on conversation with Google, Meta and any regional/global partners
  • Ensure implementation of activity follows global guidelines

● Investment Director:

  • Support with digital component of negotiation
  • Support with global reporting
  • Partner in creating the media plans that flow from the strategic platforms

● Interactive Director/Head of Data and Tech:

  • Participate in establishing the digital roadmap for clients
  • Provide context on what is happening on the ground
  • Relay key client information

● Client Head of Digital:

  • Ensure day to day communication
  • Provide best in class digital recommendations

● Key media and tech partners:

  • Ensure clear communication on objectives and expectations
  • Provide feedback on recommendations
  • Ensure implementation is done following global guidelines

● TBWA Creatives and Strategy/CX Team:

  • Provide digital media inspiration
  • On a project basis provide digital and social media recommendations
  • On a project basis provide audience insight, data and tech audits
  • Published on 05 Jul 2022, 1:19 AM