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Digital Manager

LocationMelbourne, VIC
Work TypeFull time
Positions1 Position
Published At:3 months ago
Job no: 3KFR8

Role Description

The Digital Manager is responsible for supporting the Digital Director and assist managing the day to day digital journey for our client. Supported by the Digital Director, along with dotted support from the Data & Tech Lead, the Precision Media Lead as well as the Interactive Director, you will be contributing to the on-going digital media capability and outputs for the client.

Collaboration is a key requirement of this role, as the Digital Manager role requires inputs and consults with 3 important and distinctive disciplines:

  • Data & Tech
  • Consumer Journey
  • Digital Media

Key Responsibilities:

Data & Tech:

  • Be primarily responsible for implementation and smooth management of the Data, Technology and Audience Strategies developed for the client
  • Support the development and manage delivery of relevant automated reports across the board
  • Contribute to insights (customer, business, performance) on an on-going basis (Monthly reporting, campaign planning) helping ensure the client’s digital media product is reflective of world’s best practice
  • Contribute to data and audience strategy
  • Ensure the data and tech strategy is implemented as intended (Naming convention, data strategy, tech stack adoption, KPI measurements) 

Consumer Journey:

  • Support CJ Lead and Digital Director in creating and implementing consumer journey maps
  • Suggest and support an ongoing test and learn plan
  • Help deliver ongoing insights and initiative in connecting with consumers throughout the journey

Digital Media:

  • Contribute significantly to development Digital Media Strategy
  • Primary responsibility for implementation, tracking and monitoring performance of Digital Media Strategy
  • Foster relationship with key partners (Google, Meta, Car Portals)
  • Participate in discussion with creatives teams on how ideas can be brought to life in the digital media environment
  • Manage and develop relevant Executives and Co-ordinators to support their skills and capability as digital media experts.

 Key Working relationships 

The Digital Manager sits at the center of the digital practices, as a result it is expected that you will have strong and collaborative relationships with:

Activation Director:

  • Provide guidance and a point of view on the Activation tactics
  • Assist on conversation with Google, Meta and any regional/global partners
  • Ensure implementation of activity follows global guidelines

Investment Director:

  • Support with digital component of negotiation
  • Support with global reporting
  • Responsibility for creating the media plans that flow from the strategic platforms

Interactive Director/Head of Data and Tech:

  • Participate in establishing the digital roadmap for clients
  • Provide context on what is happening on the ground
  • Point of contact with client 

Client Head of Digital:

  • Ensure visibility as expert agency resource
  • Contribute to best in class digital recommendations

Key media and tech partners:

  • Ensure clear communication on objectives and expectations
  • Provide feedback on recommendations
  • Ensure implementation is done following global guidelines

TBWA Creatives and Strategy/CX Team:

  • Help provide digital media inspiration
  • On a project basis provide digital and social media recommendations
  • On a project basis provide audience insight, data and tech audits

Please apply today or email scarlet.klemgoode@tbwa.com

  • Published on 07 Dec 2023, 12:31 AM