Customer and Marketing Analytics Manager | Tapestry ANZ

About us:

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

Primary Purpose:

As the Customer & Marketing Analytics Manager, you will be responsible for creating the strategy, leading the execution and developing smarter ways to connect with our customers through data, segmentation and personalisation.

Key Responsibilities:

• Create a roadmap for lifecycle communications across email and SMS.
• Analyze customer behaviour, transactions and preferences.
• Work with Marketing analytics and eCommerce teams to build CRM reports.
• Build customer segments based on value, behaviour and lifecycle stage.
• Use segments to test and launch more relevant campaigns.
• Support the briefing process and guide messaging based on audience and goals.
• Partner with business teams, Retail and Ecommerce, to support in-store Clientelling, align campaigns with site behaviour or perform customer reactivation.

Skills and Qualifications:

• Strong analytical skills – comfortable with performance data and testing.
• Bachelor’s degree in marketing, Business or related disciplines
• 3 - 5 years specialist CRM experience, or strong AI experience 
• Experience building customer segments and personalization strategies.
• Clear, practical communication style with marketing and technical teams alike.
• Strong knowledge of Google Analytics, Tableau, Excel or AI tools.

Benefits and Perks:

• Exclusive Discount on Coach and Kate Spade Products!
• Competitive salary and generous incentive program.
• Career Progression Opportunities within a Global luxury Brand.
• Ongoing Training and Development.
• Birthday leave and much more!
• Collaborative working environment, working alongside a passionate and dedicated team.