Brand Analytics Manager | Tapestry | Coach and Kate Spade ANZ

Tapestry ANZ | Coach and Kate Spade

Join a leading global brand and play a pivotal role in shaping marketing and brand strategy through data-driven insights.

We are seeking an experienced Senior Manager, Brand Analytics to partner closely with Brand and Marketing teams, translating complex data into actionable insights that drive business performance, optimise investment decisions, and influence strategic direction.

This is an exciting opportunity for a commercially minded analytics leader who thrives at the intersection of data, marketing, and business strategy. You will be responsible for turning analytics into measurable outcomes, helping the business make smarter decisions, strengthen brand performance, and accelerate growth.

About the Role

As the Senior Manager, Brand Analytics, you will serve as a trusted strategic partner to brand and marketing leaders, delivering insights that inform key decisions across campaigns, channels, customer engagement, and long-term planning.

You will own the journey from analysis to insight to recommendation to impact, ensuring that all analytics work is grounded in commercial outcomes such as growth, conversion, and return on investment.

Key Responsibilities

• Analyse brand and marketing performance data to identify trends, opportunities, and risks, translating insights into clear, actionable recommendations that drive business performance.
• Own the end-to-end insights process, ensuring analytics work leads to measurable business outcomes and supports growth, ROI, and customer engagement objectives.
• Partner with Brand and Marketing leaders to deliver a holistic view of brand health, campaign effectiveness, and consumer behaviour, influencing strategic decision-making.
• Evaluate marketing effectiveness across channels using advanced analytics, experimentation, and performance measurement frameworks to optimise investment and impact.
• Lead analytics workstreams across key strategic initiatives, including campaign optimisation, channel investment decisions, annual operating planning (AOP), and long-range planning (LRP).
• Build strong cross-functional partnerships and influence senior stakeholders through data-driven insights, helping scale insight-led decision-making across the organisation.

About You

You are a commercially savvy analytics professional who combines strong technical capability with exceptional stakeholder engagement skills. You enjoy solving complex business challenges, influencing decision-making through data, and delivering outcomes that create measurable value.

You'll Bring

• 7-9 years' experience in Brand Analytics, Marketing Analytics, Consumer Insights, or a related discipline.
• Strong expertise in marketing measurement methodologies, including Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), experimentation, brand tracking, and digital analytics.
• Proven ability to translate complex data into actionable insights, strategic recommendations, and measurable business outcomes.
• Advanced proficiency in analytics and visualisation tools such as Tableau and Power BI, with strong SQL skills; experience with Python or R is advantageous.
• Exceptional stakeholder management and communication skills, with experience influencing senior leaders and collaborating across cross-functional teams.
• Strong commercial acumen, with the ability to connect analytics to business performance, growth opportunities, and return on investment.
• A curious, agile, and growth-oriented mindset, with a passion for continuous learning, innovation, and driving data-led decision-making.

Why Join Us?

• Influence high-profile brand and marketing decisions.
• Partner with senior leaders across multiple functions.
• Work with a passionate, collaborative, and high-performing team.
• Drive meaningful business impact through advanced analytics and insights.
• Grow your strategic influence within a globally recognised brand.