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Digital Analytics Specialist

  • LocationWellington, Wellington - New Zealand
  • Work TypeFull time
  • Positions1 Position
  • Published At:23 days ago
  • Data analytics
  • Digital Analytics
  • Job no: BJE8F

At the TAB we are on a mission to enhance Kiwis' involvement and enjoyment of racing and sport, by providing a thrilling betting, racing and sports experience and delivering increased returns back to these great industries. 

To support that mission we are on the lookout for a Digital Analytics Specialist to join our team based in Wellington. This is a newly created role and as such, so a great opportunity to really make the role your own. Reporting to the Head of Business Intelligence & Analytics, you’ll be joining a team of 4 based at our Head Office in Petone.  

As our new Digital Analytics Specialist, we’ll be looking for you to bring your expertise and experience to really help us shape our use of digital data. With a key focus on optimising our user experience across our digital platforms, you will work from the implementation of measurement strategies to providing actionable insights.  

Why This Role? 

  • You will have the ability to take ownership of your role with the opportunity to develop and own the roadmap and implementation processes for digital data collection 
  • As the Google Analytic subject matter expert, you will own the GA account internally, ensuring data integrity as well as creating and deploying new builds, managing vendors, supporting marketing and product-related teams
  • Flexible working is the norm - you can divide your time between the office and your home
  • Expanding and improving existing digital analytics capabilities and function in support and to complement other team efforts to build out a complete view of customers and their interactions across TAB
  • Providing leadership and technical expertise within the Data & Analytics team, being an advocate for the digital channel and how this fits into the wider TAB measurement/reporting ecosystem.
  • We also offer paid medical insurance and you get an extra day off for your birthday!!

Why Us? 

  • We’re totally Kiwi operated and what we do touches the lives of a great number of people, the length and breadth of Aotearoa. 
  • Our world is unique and we move at pace. You’ll get the opportunity to make real-time decisions on our website that make a real impact day to day
  • You’ll be joining an organisation that provides you with real opportunities to challenge yourself and to make a difference.  
  • We have a great approach to flexible working, positive office culture, and a great Head Office location 

Why You? 

  • You’ll already have gained experience within a digital agency or similar corporate environment and be looking to take that next step 
  • With your strong background in Google Analytics, you’ll be curious to explore new ways of working and help us to shape our future
  • You will bring with you your experience in measuring and analysing online marketing campaigns and online user behaviour to improve experiences
  • Most of all, you’ll have the passion to make a difference and the desire to continuously learn to support us in solving complex business challenges 

For more information, check out the Position Description attached, we are looking forward to hearing from you!

In order to be considered for this position, you must currently reside in and have the legal right to work in New Zealand.

  • Published on 05 Nov 2021, 2:23 AM