Digital Product OwnerHybrid

At Super Retail Group (home of rebel, Supercheap Auto, BCF, and Macpac), we’re on a mission to deliver world-class digital experiences that make shopping effortless, rewarding, and inspiring.

We’re on the hunt for a Digital Product Owner – Demand to play a pivotal role in shaping how our brands attract, engage, and convert customers across the entire Super Retail Group portfolio.

In this role, you’ll lead the vision and development of our shared demand‑generation capabilities, building the systems, platforms, and data foundations that power smarter, more scalable growth.

Reporting to the Head of Digital Product, you’ll own and evolve the demand product roadmap—spotting opportunities, solving complex problems, and unlocking performance through world‑class digital capability.

This is a true product‑led role: perfect for someone who thrives on designing scalable systems, enabling teams through powerful technology, and driving outcomes through capability—not hands‑on campaign execution. If you love turning big ideas into high‑performing digital products that elevate the customer experience, this is your chance to make a major impact.

What You’ll Do

Your key responsibilities will include but not be limited to:

• Owning and managing the demand product roadmap, aligning priorities to business goals and digital commerce strategy.
• Building and evolving shared demand generation capabilities, including audience frameworks, product feeds, attribution and measurement, and technical SEO / GEO capabilities.
• Working in close partnership with Senior Manager, Performance Marketing roles across each brand to understand performance challenges and translate them into platform and capability improvements.
• Enabling Performance Marketing teams to improve ROI on ad spend through better demand systems, tooling and data
• Monitoring the efficacy of demand capabilities and drive continuous optimisation and improvement.
• Using data and insights to make evidence-based decisions that drive measurable commercial and customer outcomes.
• Staying ahead of emerging trends in digital engagement, personalisation, and eCommerce innovation to keep Super Retail Group at the forefront of retail technology.

What You’ll Bring

Success in this role requires solid experience in digital demand generation and performance marketing, or a background in digital product ownership where you’ve built capabilities that drive measurable growth.

In addition, you will have:

• A solid understanding of paid media, SEO, feeds, attribution and measurement, with a systems and capability mindset.
• Demonstrated ability to work across large, complex organisations and influence a wide range of stakeholders through a collaborative and consultative approach.
• Experience in leading cross-functional digital teams in an Agile, data-informed environment.
• Strategic mindset—able to balance commercial goals with customer experience excellence.

Why You’ll Love Working With Us

• Influence enterprise-wide digital strategies that shape the way millions shop with some of Australia’s most-loved retail brands
• Hybrid working environment—flexibility that fits your life
• Access to ongoing professional growth, leadership pathways, and great team culture
• Enjoy generous discounts across all Super Retail Group brands

Ready to drive the next wave of digital innovation? Apply now and own the future of how Australia engages with our Super Retail Group brands online.