Digital Optimisation SpecialistFlexible

Super Retail Group is the proud owner of four iconic brands: Supercheap Auto, rebel, BCF and Macpac, and is one of Australia and New Zealand's largest retailers. The talent of our teams and their passion for providing an experience which inspires and enhances our customers’ leisure time drives our culture of innovation and opportunity. 

About the Role

Super Retail Group is committed to becoming a world-class, customer-first business. Our ambition is to deliver a market-leading experience across the entire omni-channel customer journey, earning greater share of wallet from our customers.

As a Digital Optimisation Specialist, you’ll play a pivotal role in shaping the future of our digital experience. You’ll drive research and experimentation initiatives that uncover customer insights, validate ideas, and inform smart, data‑led decisions. By continually testing, learning and iterating, you’ll influence design outcomes, guide digital roadmaps, and identify opportunities to optimise existing features, launch new capabilities, and unlock meaningful improvements across our digital ecosystem.

Your key responsibilities will include, but not be limited to:

• Executing research & experimentation frameworks and best practices for digital experience optimisation across the Group.
• Ensuring adherence to research outcomes through evaluation of solution options.
• Ensuring understanding of research and experimentation outcomes through clear and consistent reporting and data visualisation.
• Providing advice and guidance regarding the application of specialist skills and capability.
• Maintaining stakeholder relationships through application of and supporting the evolution of engagement models.

This role offers the flexibility to be based in Brisbane (Strathpine, preferred location), Sydney (Rhodes), or Melbourne with a hybrid work model.

About You

To be successful in this role, you’ll bring a natural curiosity, strong analytical thinking, and a passion for creating exceptional digital customer experiences. You thrive in fast‑paced, collaborative environments and enjoy diving deep into data, research and experimentation to uncover insights. You’re motivated by seeing your ideas translate into measurable improvements in customer experience and conversion performance.

You are confident working across the end‑to‑end optimisation lifecycle, from identifying opportunities and forming hypotheses, through to testing, measurement and communicating actionable insights to stakeholders.

In this role, you will bring:

• Strong analytical, research and reporting skills, with proven experience translating data and behavioural insights into clear, actionable recommendations
• Hands‑on experience with conversion rate optimisation planning and implementation, including A/B, split URL and multivariate testing
• Proven experience using GA4 and behavioural analytics tools (e.g. heatmaps, session recordings, funnels) to identify friction points and optimisation opportunities
• Experience delivering end‑to‑end research activities, from defining objectives through to synthesis and recommendation
• Strong omni‑retail / eCommerce knowledge and understanding of customer journeys across channels
• Understanding or practical experience with UX / CX design principles, usability testing and experience‑led optimisation
• Solid understanding of digital technologies, platforms and tools underpinning modern eCommerce experiences
• Strong understanding of mobile‑first consumer behaviour, mobile usability considerations and cross‑device shopping journeys
• Ability to clearly communicate insights and influence decision‑making through evidence‑based recommendations
• Experience collaborating cross‑functionally with product, marketing, design, engineering and analytics teams to align optimisation activity with business objectives and customer outcomes
• Strategy and planning skills, including managing and prioritising an experimentation or optimisation backlog aligned to business value
• Proficiency with A/B testing and experimentation platforms (e.g. Optimizely, VWO or equivalent)
• Proficiency with qualitative research tools (e.g. FullStory, Hotjar, Contentsquare, or equivalent)

WHY JOIN US? 

• You’ll get to join for an organisation with a culture that is driven by innovation and creating awesome experiences for our customers and teams, and will get to work alongside a diverse team across Super Retail Group that is representative of the communities we work in. 
• Super Retail Group is a Workplace Gender Equality Agency (WGEA) Employer of Choice for Gender Equality citation holder. 
• We are committed to your professional development and will support on-going opportunities for both learning and progression. 
• You will get access to generous discounts across all Super Retail Group brands, as well as access to our Perks Programme, including discounts on Health and Wellbeing, Entertainment, Travel and Accommodation and more. 

Our Culture of Inclusion

Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience. 

How to apply

Interested candidates for this role should apply by following the links and sending your resume.