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Marketing Analytics Manager

  • LocationHarrison, NY 10528 - United States
  • Work TypeFull time
  • Positions1 Position
  • Published At:5 days ago
  • Job no: 42317
  • Category: Other

Job Description

Our client, a leading healthcare company, is looking for a Marketing Analytics Manager to join their team. If you have the required experience and are up for a challenge, this could be a great opportunity for you. Responsibilities include:

1) Analyze and interpret data across multiple digital and offline channels to inform and optimize media investment

2) Become the go-to embedded analytical resource within the commercial teams

3) Collaborate across functions such as product development, and digital and technology teams to consolidate reporting across all digital channels and share performance metrics with team leadership on a weekly and monthly basis

4) Lead data collection strategies to support reporting on key performance indicators that directly measure advertising effectiveness, website, and conversion funnel performance

5) Own the development of dashboards to monitor channel KPIs and leverage those reports to inform actionable next steps towards improving acquisition economics and customer lifetime value

6) Mine and report on insights from digital analytics platforms, including Google Analytics, Google Tag Manager, multi-touch attribution and customer data management platforms

7) Source and manage outside vendors as needed to fulfill objectives

8) Comply with the company’s policies and procedures

9) Perform other duties as assigned

Critical Requirements

1) A university degree is required. Although all candidates are welcome and encouraged to apply, preference will be given to those with degrees in a relevant field

2) Appropriate full-time work experience is mandatory (no students or fresh graduates please)

3) Recent experience in the healthcare industry is strongly preferred

4) Preference will be given to candidates with recent experience in marketing analytics management

This role is ideal for a qualified, energetic individual who possesses great attention to detail. So, if you’re looking for a rare and exciting opportunity in marketing analytics management and want to do it within a quality company, this could be the perfect role for you - please apply ASAP!

Compensation and Other Details

Base Salary: Highly competitive package, commensurate with experience

  • Published on 03 Aug 2022, 1:31 PM