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Director of Marketing

  • LocationConcord, CA 94520 - United States
  • Work TypeFull time
  • Positions1 Position
  • Published At:8 days ago
  • Job no: 39100
  • Category: Sales/Marketing/Business Development

Job Description

Our client, a leading packaging company, is currently recruiting a Director of Marketing who will infuse the Marketing Team with their talent, energy and leadership skills. This is an exceptional opportunity to join a corporate culture that is known for its innovative and growth-oriented vision. Responsibilities include:

1) Develop and implement a fully integrated annual marketing, advertising and public relations plan at the category level

2) Drive growth through increased awareness to industries served

3) Increase new customer acquisition and improve customer retention

4) Lead and develop a team of Marketing professionals

5) Partner with cross-functional groups to strategize, implement and evaluate all marketing programs

6) Design and coordinate monthly digital marketing campaigns and public relations efforts by channel

7) Manage company’s website and content

8) Execute a comprehensive social media plan to engage with both prospects and existing customers

9) Manage lead generation and segmentation management in CRM

10) Drive CRM usage and optimization to improve the customer experience and metric tracking available

11) Work in collaboration with the Sales Team and Product managers

12) Develop sales materials and templates to assist with business development

13) Execute the annual trade show calendar and additional key customer and supplier events

14) Manage annual marketing budget

15) Manage company’s branding style guide and define company’s brand and logo moving forward and with respect to future M&A

16) Manage agency relationships and maintain a network of freelance creative and copyright professionals

Critical Requirements

1) A university degree is required. Although all candidates are welcome and encouraged to apply, preference will be given to those with degrees in a relevant field

2) Appropriate full-time work experience is mandatory (no students or fresh graduates please)

3) Recent experience in the packaging industry is strongly preferred

4) Preference will be given to candidates with recent experience in marketing management

For the right leader, this is a wonderfully rewarding role with tremendous growth prospects. If you are qualified and think you're a strong fit for this role, please apply ASAP. We thank all applicants, but only candidates who meet our client's criteria will be contacted.

Compensation and Other Details

Base Salary: Highly competitive package, commensurate with experience

  • Published on 13 Oct 2021, 6:38 AM