Brand Manager- Skybus

Brand Manager – SkyBus

Melbourne CBD & Tullamarine Airport (50/50 split)

SkyBus is one of Australia’s most recognisable transport brands, and we’re looking for a driven, high-energy Brand Manager to take ownership of this newly created role. This is an exciting chance to shape a high-profile service used by millions and put your stamp on a brand that moves people every day.

We want someone who is hungry, confident, and ready to stand on their own two feet. Someone who thrives in fast-paced environments, loves being hands on, and brings fresh thinking to a brand with big ambitions.

You will

• Own the SkyBus brand across all customer touchpoints

• Lead the development and execution of integrated marketing, digital, social, OOH and ATL activity

• Drive awareness, engagement and conversion through smart, data-led marketing

• Manage creative, media and digital agency partners with confidence

• Develop content schedules, optimise social channels and elevate our digital presence

• Review, brief and refine website and eCommerce enhancements

• Support kerbside, signage, wayfinding and activation activity

• Build and run market research programs to elevate customer insight

• Work closely with the SkyBus leadership, Commercial, Finance and CX teams to deliver measurable outcomes

What you bring

• High energy, initiative and strong commercial instincts

• A self-starter mindset with the confidence to work independently

• 5+ years in brand management (or 3+ for rising talent with exceptional drive)

• Experience in FMCG, retail or eCommerce-driven environments, the industry experience isn't as important

• Strong digital capability and hands-on experience executing multichannel campaigns

• Ability to juggle competing priorities and deliver in a dynamic environment

• Excellent communication skills and sharp creative judgement

Why this role stands out

• A rare opportunity to own and grow a major Australian brand

• A newly created role with room to stretch, shape and make an impact

• Split your time between Kinetic’s Collins Street HQ and the heart of SkyBus operations at Tullamarine Airport

• Work with a passionate team committed to delivering an exceptional experience for customers and the community

How to apply

• Please submit your CV and a brief cover letter outlining your suitability for the role

We encourage you to apply early, as interviews will commence ASAP

If you’re ambitious, energetic and ready to take charge of a brand with huge visibility, we’d love to hear from you.