General Manager Operations

Sydney‑based | Executive Leadership Role

At rebel, sport is part of everyday life — for our customers, our teams, and the communities we serve.

From grassroots sport to elite performance, our stores play a big role in helping Australians get active, stay active, and love what they do. With over 160 stores and more than 6,000 team members across Australia, rebel is proud to be Australia’s largest sporting retailer — and we’re just getting started.

We’re now looking for a passionate, hands‑on retail leader to join us as General Manager – Retail & Property (also known internally as GM Operations).

This is a career‑defining leadership opportunity and a key role in shaping the future of our business.

The Opportunity

This is a hands‑on, high‑impact executive role with full accountability for rebel’s national retail operations and store network performance.

You’ll lead:

• A $1.4B+ retail business
• 160+ stores across Australia
• 6,000+ frontline team members
• A large, complex workforce

This is a 7‑day retail operation that requires presence, energy, decisiveness and an ability to lead where the action is — in stores, with teams, and close to customers.

What You’ll Be Responsible For

As GM Retail & Property, you will own end‑to‑end accountability for:

• Retail Operations: Consistent, disciplined execution across the entire store network
• Safety: Creating a culture where every team member goes home safe — always
• Sales Growth: Driving performance through operational excellence and store leadership
• Cost & Productivity: Optimising labour, rosters and productivity to maximise commercial outcomes
• Property & Network Strategy:
• Store openings and closures
• Network optimisation
• Capital works, maintenance and repairs
• New concepts and refurbishments
• Leadership & Culture: Building accountable, engaged and capable leaders at every level

Who We’re Looking For

We’re looking for an experienced retail operator within a comparable operating landscape.

You will bring experience and capability in the following areas.

• Proven executive leadership in large‑scale, complex multi‑site retail or comparable customer‑facing environments
• Deep, practical understanding of store operations, workforce management, and frontline leadership
• A visible, values‑based commitment to safety‑first leadership
• Strong commercial acumen, particularly across labour productivity and P&L performance
• Experience delivering property and network outcomes — openings, closures, capex and execution
• The ability to mobilise, coach and hold to account large, layered leadership teams
• Executive presence with the maturity and potential to grow into broader enterprise leadership

Cultural Fit Matters Here — A Lot

Whether you’ve played, coached, followed, worked in or simply grown up around sport, you understand the role it plays in people’s lives. That connection helps build trust with our teams, our customers and our partners — and it’s essential for success in this role

Why rebel?

• A genuinely iconic Australian brand
• A business with a customer‑first, retailer‑led culture
• A role with real scale, autonomy and visibility
• A rare opportunity to step into a career‑defining operational leadership position

If you are a high‑energy retail leader, driven by operational excellence, inspired by sport, and ready to take on one of the most influential roles in Australian retail — we’d love to hear from you.

All applications will be treated with strict confidentiality.

Applications close Sunday 12th April.