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Brand Strategist

  • LocationSydney, NSW 2000
  • Work TypeFull time
  • Positions1 Position
  • Published At:3 days ago
  • Strategy
  • Designer
  • Job no: J9M76
  • Category: Strategy

About Re

We’re Re, an agency working at the intersection of brand and experience design. We create brands that connect with culture, customers and colleagues. We help brands do this by combining data science, design thinking and creative magic.

Founded in Sydney in 2009, and part of the M&C Saatchi Group, Re is now in London, New York and Shanghai. Our Australian team is made up of over 60 diverse thinkers and makers, from consultants to copywriters to coders. 

As part of the M&C Saatchi Group we come together to realise BIG AMBITIONS. And ours is to be the most connected creative company by organising original thinkers in uncommon ways.

We’re committed to building a diverse workplace and strongly encourage applications from First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTQIA+ people. Our flexible work approach, employee-led diversity networks and inclusive career development approach all support and promote one of our core values ‘Walk in Different Worlds’ which helps describe our overall DE&I mission. If you require any adjustments throughout the recruitment process, please let our team know.

We celebrate people who embrace our values and BIG AMBITIONS and the opportunity is here now for a Brand Strategist to join our team in Sydney.


Based in Sydney, the Brand Strategist role is integral to Re’s broader strategy team and will both contribute to large, multi-faceted projects and lead strategy within small, multidisciplinary teams. The role involves direct interaction with clients at some of Australia’s biggest brands. It requires a strong sense of team and collaboration with designers, writers, technologists and account services. 

The Brand Strategist role will challenge you to help clients and others on the team navigate through ambiguity. No two projects are alike, so the Brand Strategist needs to be resourceful and creative to find a way forward. Even more challenging, solutions that seem right may get dismissed because of unforeseen obstacles or constraints. The Brand Strategist needs to be at ease taking a wide range of factors and opinions into consideration and adapting their work. 

A snapshot of what you'll do -

  • Design and run bespoke ‘brand strategy development’ processes to fit the needs and budgets of clients.
  • Conduct robust ‘due diligence’ at the start of projects, including stakeholder interviews and workshops, research audits, data-dives, and insight mining.
  • Design and conduct bespoke research when required, either with customers, users or employees.
  • Write all reports and updates across the life of the project.
  • Develop cogent brand strategies and creative briefs.
  • Collaborate openly and often with people within the strategy team, within project teams, across the Group and with clients.
  • Plus, much more our Talent Team will share the full job description in the interview stage


Experience -

  • At least three years’ experience working in a fast-paced brand agency or brand consulting environment where you had direct contact with clients, understanding their challenges, developing and presenting solutions to them.
  • The ability to simplify and bring clarity to complexity, over and over again.
  • The confidence not to have to be the ‘smartest person in the room’.
  • A deep-seated dislike of jargon and branding fads, and the ability to spot them.
  • Logical thinking combined with story-telling – the ability to structure a bulletproof argument, and tell it in a compelling and human way.
  • First rate presentation skills – the ability to hold a room’s attention and take them on a journey.
  • A solid understanding of the role branding and marketing play in helping our clients grow and reach their business goals.
  • An evidence-based approach to developing brand strategies, leveraging the work of leading global thinkers.
  • A clear and defensible POV on how behaviour change happens across groups.

What WE value MOST

  • Walk in different worlds
  • Make Uncommon Sense
  • Run Towards the Fire (except if there is an actual fire when we run away from it)
  • Roll as one
  • Be excellent to each other 

Best Bits About Working With Us

Our big benefits fuel our big ambitions. We’re here to support and encourage our people at every turn. Our commitment to your individual needs stems from our diverse Flexible Flexibility work approach, flexing to how you want to work and how you want to take your leave. You’ll be saying "hello holidays" with our flexible public holidays, Summer Half Friday’s and even extra leave for taking your leave. And, to further our support to you, Family First, Health and Wellness paid leave are on offer, along with our Work From Anywhere in the world initiative (so you can stay connected across the globe). Plus, you can join our inclusive community led networks, supporting things you care about and your cultural and social wellbeing.

  • Published on 26 Mar 2023, 8:59 AM