Marketing Manager

The Marketing Manager role requires a creative and commercially astute marketing professional to develop, lead and execute marketing strategies for Tūroa Ski Area. Industry experience preferred but a passion for skiing or snowboarding and the mountain environment is a must.

This role is ideal for an experienced and Innovative marketer with 2-5 years of experience in digital marketing, brand management, and strategic communications. Responsible for driving brand awareness, customer engagement, and revenue growth.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to drive visitor engagement, sales, and brand positioning.
• Lead the creative development and production of media content (digital, print, social) to support campaigns, ensuring alignment with brand values and business objectives.
• Manage advertising, sponsorship, and public relations initiatives to enhance brand presence.
• Conduct market research, competitor analysis, and customer insights analysis to identify trends and opportunities.
• Ensure compliance with New Zealand advertising and consumer protection regulations.

Digital Marketing & Content

• Oversee digital marketing campaigns, including SEO, SEM, social media, content marketing, and email marketing.
• Lead brand storytelling efforts, ensuring consistent messaging across all platforms.
• Manage and optimise the website, CRM systems, and online advertising platforms.
• Monitor marketing performance using analytics tools (e.g., Google Analytics, Meta Ads) and provide data-driven recommendations for improvement.

Campaigns, Events & Activations

• Develop and execute integrated sales and marketing campaigns that align with business objectives and market trends.
• Coordinate pop-up promotions, activations, industry and on snow events, ensuring alignment with broader campaign strategies.
• Work closely with stakeholders, including senior leadership, to promote products and services across different market segments.

Stakeholder Engagement & Collaboration

• Collaborate with directors, senior leadership, and external partners to develop strategic marketing initiatives.
• Build and maintain positive relationships with media outlets, sponsors, and customers to enhance public image and brand credibility.
• Support the development of partnerships and collaborations to expand market reach.
• Provide insights on marketing strategies that integrate Te Tiriti o Waitangi and Māori business frameworks where relevant.

Brand & Business Development

• Cultivate and enhance the resort’s brand identity, ensuring consistent messaging across all marketing channels and materials.
• Monitor daily operations to ensure adherence to brand guidelines and industry best practices.
• Identify and implement cost-saving opportunities while maintaining quality and efficiency.
• Generate regular reports on marketing performance metrics, using data analysis to inform strategic decisions. 

Leadership & Team Management

• Lead and inspire the seasonal marketing team, fostering a collaborative and highperformance work culture.
• Conduct recruitment, training and coaching to develop staff capabilities.
• Ensure required tools are readily available to team members, including rosters and budgetary guidelines to enable success.
• Work with the Health & Safety Manager and other head of departments to ensure workplace safety and compliance, particularly for on-snow activity
• Build and maintain external relationships to ensure delivery of organisational goals.

Budget & Financial Management

• Prepare and oversee the marketing budget, ensuring alignment with financial goals.
• Track and monitor marketing expenses, ensuring cost-effective strategies without compromising impact.

Experience & Qualifications

• Bachelor’s degree in Marketing, Communications, Business or other related field.
• Proven expertise in digital marketing, brand management, and content strategy.
• Strong analytical skills, with experience in marketing performance tracking and optimisation.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, Meta Ads, CRM software, Adobe Creative Suite).
• Understanding of New Zealand consumer trends and tourism marketing.
• Experience in leading and managing a team.
• Holds and maintains a full New Zealand Driver’s license. 

Personal Attributes

• Exceptional communication, storytelling, and interpersonal skills.
• Ability to build relationships and influence stakeholders at all levels
• High energy levels and a drive for success, able to adjust plans and priorities as needed to respond to changing conditions.
• Comfortable working onsite in a fast-paced, seasonal environment.
• A strong commitment to operational excellence and safe working practices.
• Passion for skiing or snowboarding and the mountain environment. 

Key Relationships

Internal: 

• Chief Financial Officer
• Senior Leadership Team
• Head of Departments 

External:

• Regional Tourism Organisations (RTO’S)
• Trade relationships
• Marketing agencies 

Why Join Us?

• A team committed to success, in a stunning alpine setting.
• Career development opportunities in line with business growth.
• Competitive salary and on snow benefits package.
• Be part of the senior leadership team and strategic decision-making.
• The opportunity to contribute to a sustainable and thriving tourism operation in Ohakune and the Central Plateau.