+61 REPRESENTS
+61 is a bespoke agency powered by TBWA, Bear Meets Eagle on Fire and OMD. Our dedicated client is Telstra, one of the most influential brands and companies in Australia
The successful applicant for this role will be a part of +61, but an employee of TBWA Melbourne.
An Experience Strategist is curious and sharp thinking.
Your role will be to support the strategy team with your exceptional research and analysis skills, unearth all kinds of insights and observations and help us turn them into brilliant strategies that drive Disruption®. You’ll be joining a team of strategic thinkers from all kinds of backgrounds and work closely with business directors and creative teams.
This role will be split between working on the Telstra brand, and more broadly across TBWA Melbourne agency clients.
THE TASK AT HAND
The Strategist is responsible for:
Research & Data:
- Using a range of data sources and tools to provide relevant inputs into strategic or creative thinking
- Applying understanding of first party data and audience segmentation for the preparation of data briefs, contact strategies and message matrices
- Interpreting and visualising data in a meaningful way to colleagues and for presentation
- Having a point of view on and support post campaign performance and results
Consumer Journey:
- Bringing to life consumer insights and behaviours by visualising consumer journey maps
- Providing insights and initiative in connecting with consumers throughout the journey
Creative:
- Using data insights in an engaging way to inform creative briefs and excite creative teams
Tech & Media / Data activation:
- Provide strategic support outlining the activation of data within owned and paid channels
- Provide strategic support on the use of data within technology and digital media environments
WHAT YOU’LL BRING TO +61
Skills
- Solid 1-2 years’ experience in similar data planning, junior planning or research role
- Comfortable with numbers and details
- Attention to detail and time management comes to you naturally
Knowledge
- Have an understanding of the world of data and data concepts ie. observed data, first party data, audience segmentation
- Be both an analytical and creative thinker
You
- Be passionate about all-things data, and the opportunities it presents in creative and communications
- Be curious, proactive and use initiative
- Enjoy working in a collaborative team environment
WHAT LIFE IS LIKE AT +61
Our ambition: Create work that’s hard to ignore
Our fundamentals: Aim higher + Care harder
Our shared values:
- Uncommon decency - Having deep respect for each other and the value we both bring. The importance of placing empathy over opinion. Feedback goes both ways and decency is our compass.
- Let the chaos in - Order is the enemy of originality. In the outside world there is beauty and complexity. A profound understanding of culture will fuel the best work if we let it in.
- Nothing hidden - Openness and transparency will build trust. A culture where everyone feels brave enough to say anything. No hidden agendas, because you can’t manage secrets.
- Positively provocative - If our relationship isn’t provocative, it isn’t very deep, lasting, or compelling. We want to invite debate, because if we don’t provoke one another, we’ll quickly become familiar and stale.
Please apply ASAP or reach out to careers@tbwa.com.au