Strategy Director

+61 is a bespoke agency powered by TBWA, Bear Meets Eagle on Fire and OMD. Our dedicated client is Telstra, one of the most influential brands and companies in Australia. We have a shared ambition of becoming the most effective and creatively awarded brand in the region.   

Role:  Strategy Director 

Department:  Strategy / Planning 

Reports directly to:  Head of Strategy  

HELLO FROM +61  

+61 is a bespoke agency powered by TBWA, Bear Meets Eagle on Fire and OMD. Our dedicated client is Telstra, one of the most influential brands and companies in Australia. We have a shared ambition of becoming the most effective and creatively awarded brand in the region.   

We’re looking for a Strategy Director to be a key strategic voice that helps grow the impact we have on Telstra’s business.  Someone with the intelligence to think, challenge, and push things into unexpected spaces, without pushing people into unpleasant places. Someone who doesn’t believe rules are absolute, or good enough is good enough. Someone who is ready to build something special, whilst making the best work of their career.  

THE TASK AT HAND  

The Strategy Director responsible for:  

• Leading a portfolio of Telstra activity – from brand, and sponsorships, to retail/trading. 
• Working with the full +61 team to develop work that supports business and brand growth, including building long-term brand initiatives, creating category and culturally disruptive short-term activations, and more. 
• Converging insightful thinking with imagination and flair to create compelling and culturally relevant strategies and briefs.  
• Designing, implementing and measuring the work for real world impact. 

 WHAT YOU’LL BRING TO +61  

Your knowledge & skills  

• Highly brand literate with 8-10+ years of experience in planning/strategy working across complex and multi-dimensional strategic challenges.  
• You will have demonstrated success in brand planning, creative strategy and how ideas connect through comms planning.  
• Fluency in both qualitative and quantitative research principles and the ability to run research projects autonomously.  
• Form clear, reductive, inspiring strategies; craft clear and compelling creative briefs that ignite creativity; weave brand narratives that bring together logic and magic; create presentations that inform and influence. 
• Deep understanding of effectiveness principles and the ability to translate these into creative ideas and effectiveness papers/awards.  
• Experience managing multiple clients’ teams on projects while collaborating with multiple partners. 

A little about you  

• A lover of ideas – what goes into making them and demonstrating their effectiveness 
• Passionate and informed about the commercial power of creativity. 
• A creative thinker and storyteller  
• Ability to simplify the complex through rigour, clarity and inspiration 
• Culturally curious with an informed worldview and passion for creativity 

WHAT LIFE IS LIKE AT +61  

 Our ambition: Create work that’s hard to ignore  

Our fundamentals: Aim higher + Care harder 

Our shared values:  

• Uncommon decency - Having deep respect for each other and the value we both bring. The importance of placing empathy over opinion. Feedback goes both ways and decency is our compass. 
• Let the chaos in - Order is the enemy of originality. In the outside world there is beauty and complexity. A profound understanding of culture will fuel the best work if we let it in. 
• Nothing hidden - Openness and transparency will build trust. A culture where everyone feels brave enough to say anything. No hidden agendas, because you can’t manage secrets. 
• Positively provocative - If our relationship isn’t provocative, it isn’t very deep, lasting, or compelling. We want to invite debate, because if we don’t provoke one another, we’ll quickly become familiar and stale. 

The successful applicant for this role will be a part of +61, but an employee of TBWA Sydney.