Marketing Specialist

A P&G Marketing Specialist will be responsible for:

• Develop and implement marketing plans and tactics to meet organizational goals and objectives.
• Run and optimize paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand visibility and drive conversions
• Analyze marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS sales to measure campaign effectiveness and make data-driven decisions.
• Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales representatives, to ensure cohesive and impactful marketing initiatives.
• Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement innovative strategies.
• Communicate marketing plans, progress, and results to stakeholders, both internally and externally.
• Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing campaigns.

Skills:

• Proficiency in paid search and retail media platforms such as, Amazon, Walmart, Target, Instacart, and Criteo
• Proficiency in display advertising execution and optimizations on Amazon
• Excellent communication and writing skills for creating compelling marketing content and effectively conveying messages to target audiences.
• Ability to work independently and collaborate effectively as part of a team, fostering positive working relationships.
• Analytical and problem-solving skills to interpret marketing data, identify insights, and make data-driven improvements.
• Creativity and innovation for developing innovative marketing strategies and campaigns.
• Project management skills to organize and coordinate multiple marketing initiatives simultaneously.
• Knowledge of branding principles and customer psychology to create impactful marketing materials and experiences.

P&G’s freelancer opportunities are for project-based or other short-term engagements that require specialized skills. Successful candidates for freelancer opportunities will not be considered employees of The Procter & Gamble Company or any of its subsidiaries nor will candidates be eligible for employment benefits. Candidates looking for regular full-time employment opportunities should begin their search here: pgcareers.com.